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An interactive video journey: How to expand into the Chinese market

China is an incredible market of 1.4 billion people, including 989 million internet users.

With less than 70% of people in China online right now, it is a great market for businesses wanting to get in there early whilst the country is still developing.

But be warned: the Chinese market is unlike any other! Luckily, we have some useful tips to help you get started.

Play the interactive video below to go on a journey of discovery about how best to expand into the Chinese market.

Choose answers to the questions when prompted, by clicking on the answer buttons in the top-right.

This interactive video should take you on average ten minutes, although that will vary depending on the answers you pick!

Have fun and see where your journey takes you!


Want to learn more about digital marketing in China? Check out our wide range of China-related content on our Self-learning platform!

Or would you prefer to speak to one of our Business Solutions team for bespoke consultancy and advice on how your business could enter the Chinese market? Just fill in this form and we will get back to you!

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Cal O'Connell

Lead Videographer at Webcertain
Cal has been the Lead Videographer at Webcertain for nearly seven years, creating a whole range of digital video content. As his main passion, and with over ten years of experience, he also has a hand in making feature films, short films and other online content, as well as providing his voice (and sometimes his face) to videos. In addition to Webcertain’s content, he also plays a part in creating content for a wide selection of our clients!

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