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yandex-report-wizard-2.0
Justyna Wilner

How To Perform A PPC Performance Audit Using Yandex Report Wizard 2.0

A long-awaited change has been introduced to the Yandex Direct interface this week! The new Report Wizard 2.0 is now available on account level and offers many new bulk campaign reporting options. Currently this tool is available in beta version and can be accessed from the ‘Statistics for all campaigns’

yandex-direct
Justyna Wilner

Yandex Direct: The new auction is coming, but what does it mean for advertisers?

Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it is one thing to be informed, but another to truly understand what these changes

Ecommerce Poland
Justyna Wilner

6 Questions International Companies Should Ask About Ecommerce In Poland

The Polish ecommerce market is booming and is one of the fastest growing within the European Union. Many large, western brands are already reaping the fruits of their investments in that region, however many other e-tailers are still at the expansion planning stage. These common questions are very often asked

inside yandex
Justyna Wilner

A peek inside the Yandex headquarters in Moscow

Recently, myself and my colleague Umay Jones had the fabulous opportunity to spend a few days inside the Yandex headquarters in Moscow. We were very surprised by the weather! Moscow can get very cold during the winter (dropping as low as -25 degrees) but we were welcomed by tropical weather

yandex-google-advertising-networks
Justyna Wilner

Google and Yandex advertising networks: What is the difference?

Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital marketers are now much more sophisticated and allow you to

yandex-metrica-guide-updated
Justyna Wilner

The ultimate guide to Yandex Metrica – the update!

If the title of this blog post sounds familiar to you, it is down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica – the analytics tool from Russian search leader, Yandex – explaining

Justyna Wilner

Uncovering the complexity of Slavic languages and Yandex PPC match types

It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their own peculiarities which, only when well understood, will enable you

5 Lessons Learnt from Organising International Marketing Training
Justyna Wilner

5 Lessons Learnt From Organising International Marketing Training

We all have been to some sort of training – be it a language course, evening classes for adults or a workshop. What we gained from the time spent there was more or less useful knowledge as well as additional names to add to our contacts books. However, when it