A long-awaited change has been introduced to the Yandex Direct interface this week! The new Report Wizard 2.0 is now available on account level and offers many new bulk campaign reporting options. Currently this tool is available in beta version and can be accessed from the ‘Statistics for all campaigns’
Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it is one thing to be informed, but another to truly understand what these changes
The Polish ecommerce market is booming and is one of the fastest growing within the European Union. Many large, western brands are already reaping the fruits of their investments in that region, however many other e-tailers are still at the expansion planning stage. These common questions are very often asked
Recently, myself and my colleague Umay Jones had the fabulous opportunity to spend a few days inside the Yandex headquarters in Moscow. We were very surprised by the weather! Moscow can get very cold during the winter (dropping as low as -25 degrees) but we were welcomed by tropical weather
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital marketers are now much more sophisticated and allow you to
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its search results page. This improvement could easily be described as
If the title of this blog post sounds familiar to you, it is down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica – the analytics tool from Russian search leader, Yandex – explaining
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and free tools. One of them is Yandex Metrica – an
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their own peculiarities which, only when well understood, will enable you
We all have been to some sort of training – be it a language course, evening classes for adults or a workshop. What we gained from the time spent there was more or less useful knowledge as well as additional names to add to our contacts books. However, when it