This blog post was updated on 6 February 2025. China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western social platforms are banned in China, including Facebook, Instagram, X
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is totally different! It is made up of unique homegrown platforms,
This blog post was updated on 11 April 2025. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed in the country. With around 81 million monthly active users,
Any digital marketer with experience of trying to set up an account for their company on a Chinese online platform will know that it can be very difficult. Chinese digital platforms often demand that users submit a plethora of documentation and go through very specific processes in order to set
This blog post was updated on 6 December 2024. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group of
Chinese New Year, also known as Lunar New Year or the Spring Festival, is the most important festival in the Chinese calendar. This celebration will kick off on 12 February 2021 and will last for 15 days. With 1.4 billion Chinese people living in China and a further 50 million
This blog post was updated on 15 January 2025. The demand for international education amongst Chinese students remains steadfast, fuelled by their aspiration for high-quality learning experiences, global career opportunities and cultural enrichment. As the largest source of international students worldwide, China represents a dynamic and invaluable market for educational