Global Marketing News – 7th July 2016 Use Spanglish when targeting US Hispanics Research by Culturati and Nielsen has investigated how best to target US Hispanics online. It found that ads that used “Spanglish” – a mixture of Spanish and … Read More
Global Marketing News – 6th July 2016 Baidu sets its sights beyond Asia Robin Li, the CEO of China’s most popular search engine Baidu, has said that the company intends to enter the US and European markets. Its rival Google … Read More
Global Marketing News – 5th July 2016 EU data privacy rules could impact UK companies after Brexit Companies may face legal problems storing data about EU residents on British servers following the country’s decision to leave the European Union. The … Read More
Global Marketing News – 4th July 2016 Facebook wins appeal in Belgium, can resume data collection Facebook has won an appeal against Belgium’s privacy watchdog, allowing it to resume collecting data from non-Facebook users in the country. A Belgian court … Read More
Global Marketing News – 1st July 2016 New data surveillance laws approved in Russia New data surveillance legislation has been approved by the Russian government. The new legislation states that online services, such as email and social network companies, need … Read More
Global Marketing News – 30th June 2016 Ecommerce sites brace for uncertainty following Brexit Ecommerce companies are bracing themselves for a period of uncertainty following the UK’s decision to leave the European Union. The pound has plummeted in value following … Read More
Global Marketing News – 29th June 2016 New rules for Chinese search engines revealed The Chinese internet regulator has introduced new rules governing how search engines must operate in the country. The new rules state that search engines must provide … Read More
Global Marketing News – 28th June 2016 Instagram to embrace translation technology Instagram is due to implement translation technology into its service in the coming months. The feature will be available in the options tab under each image, and will … Read More
Global Marketing News – 27th June 2016 Roland-Garros shows how to do social media in sport This summer, France will enjoy its fair share of international sporting events, as it hosts the football European Championships in the country. However, … Read More
Global Marketing News – 24th June 2016 JD Buys Walmart’s Chinese Online Store Retail giant Walmart, has announced that it has sold its Chinese ecommerce branch to the country’s second largest online store, JD. Yihaodian, which Walmart had previously paid … Read More
Global Marketing News – 23rd June 2016 Amazon Invests 600 Million Dollars In Indonesia It has been reported that Amazon is due to invest 600 million US dollars in Indonesia, within one year. What had previously been a rumour was … Read More
Global Marketing News – 22nd June 2016 ICANN Expansion Of Domain Names Largest In History The non-profit internet organisation, ICANN, is looking to enable the largest expansion of the domain name system in history. The organisation is hoping to increase … Read More
Global Marketing News – 21st June 2016 Amazon Invests In Indian Ecommerce Amazon has significantly reduced the commission it takes from sellers in India, in order to undercut rivals Flipkart and Snapdeal. The move comes very soon after Flipkart came … Read More
Global Marketing News – 20th June 2016 Baidu Announces Cut In Quarterly Projection Baidu has announced a cut in its quarterly revenue projection, apparently due to the recent scrutiny it has come under regarding its paid search results. In the … Read More
Global Marketing News – 17th June 2016 Jack Ma Claims China’s Fakes Are As Good As Originals Alibaba’s founder, Jack Ma, has defended the company’s counterfeit problems, by claiming that fake goods in the country are now better than the … Read More
