International Search Summit – Worldvision Paid Search Strategy – How to Sing in Tune with Emerging Markets
10 DOs and 10 Don’ts when turning to the emerging markets Lesley Richards – Samia Kesseiri of Web Certain Reach your market Keyword research Segmentation and geotargeting Decide on your budget Localize your objectives Media Placement Landing page localization (landing page relevancy – unique sale propositions …) … Political factors don’t assume everyone purchases online Algerians research online and buy offline In China payment is not with credit card but Cash on delivery Geotargeting is essential in big countries (see Brasil for example) CPC can vary considerably – don’t expect to pay less in india than in the UK English is used in B2B – don’t think you need to go local always … … Read More