Global Marketing News – 23rd October 2015 Instagram to overtake Twitter for marketing in the US Research by Emarketer predicts that the number of US companies using Instagram for marketing purposes will overtake the number using Twitter within 2 years. … Read More
Global Marketing News – 22nd October 2015 Myanmar social network MySquar to integrate online payments The Myanmar social network MySquar has teamed up with the Myanmar online payments provider MyPay. MySquar has invested 500,000 US dollars in MyPay to integrate … Read More
Global Marketing News – 21st October 2015 Mobile marketing solution launches in China The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution. With 86% of China’s 650 million internet users … Read More
Global Marketing News – 20th October 2015 Harnessing ecommerce boosts small business success Small businesses in Europe that engage in ecommerce are much more successful than similar businesses that don’t sell online, according to research by eBay. Around 130,000 small … Read More
Global Marketing News – 19th October 2015 Weibo launches ecommerce feature The popular Chinese social network Weibo has just launched an ecommerce feature, just weeks before Singles’ Day. Singles’ Day falls on the 11th November and is traditionally the busiest … Read More
Global Marketing News – 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is … Read More
Global Marketing News – 15th October 2015 What online shoppers care about in Asia Pacific Research by Visa has revealed differing ecommerce concerns across the Asia Pacific region. The study found that in more developed ecommerce markets, such as Japan, … Read More
Global Marketing News – 14th October 2015 The languages you need to use for Middle East success Research has revealed differing language preferences for apps in the Middle East. The study, by On Device Research, found that 81% of Saudi … Read More
Global Marketing News – 13th October 2015 Pinterest just got interesting for international marketers The image-based website Pinterest has updated its search algorithm to help users find more local content. When users in certain countries search for a word, they … Read More
Global Marketing News – 12th October 2015 Ted Baker fuels global growth through ecommerce The clothing retailer Ted Baker has seen a staggering 64% increase in its ecommerce sales since it launched sites targeting Australia and Canada. This equated to … Read More
Global Marketing News – 9th October 2015 Yandex looks to Latin America for mobile growth The Russian search giant Yandex has released a smartphone launcher aimed at Android smartphones in Latin America. The launcher, or smartphone interface, recommends new apps … Read More
Global Marketing News – 8th October 2015 Japanese government attempts to cut cross-border ecommerce The Japanese government has introduced a new rule meaning that Japanese consumers must now pay taxes on goods such as music downloads and e-books bought from … Read More
Global Marketing News – 7th October 2015 Google ordered to end monopoly on Android search in Russia The Russian anti-monopoly regulator has ordered Google to unbundle its search app from its Android operating system after being found guilty of “abusing … Read More
Global B2B marketers face a particular set of challenges when planning and delivering online campaigns designed to reach a professional audience around the world. This week, Webcertain TV is joined by Head of Online Marketing in Europe for Iron Mountain, … Read More
Global Marketing News – 8th October 2015 Brazil outranks neighbours in social media stakes Research by comScore has revealed demographic trends for social media use in Brazil. The study found that the majority Brazilian social media users are aged under … Read More
