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Japanese spend more time at Nicovideo.jp than at YouTube

NetRatings announced the results of its “August Internet Usage” report. According to the report, NicoNicoDouga (nicovideo.jp) gained the total usage minutes by 52%, and had higher “average use time” and “average number of visits” per person than that of YouTube in August.

Since it’s opening in March with an unique feature that visitors can post comments about the video, they’ve been gaining the number of users constantly. They now have more than 3 million user ID registration.

“Average use time”
– Nicovideo.jp: 3:14:11
– YouTube.com: 1:00:25

“Average number of visits”
– Nicovideo.jp: 8.80
– YouTube.com: 5.17

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

2 Responses to Japanese spend more time at Nicovideo.jp than at YouTube

  1. Motoko Hunt says:

    Actually, YouTube is available in Japanese, too so the language is not an issue here.

  2. Al says:

    Well duh, I would spend more time on nicovideo too if I knew japanese and also less time on youtube if I didn’t knew as mush english.

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