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Digital marketing for global brands

snapchat-search-bar-20012017

Snapchat Adds Search Bar To Aid Brand Discovery

Global Marketing News – 20th January 2017 Snapchat has introduced a search bar to assist with brand exposure, cross-border shopping is growing in India, and Zalando has seen strong growth in the past year. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Apps On The Rise In The East

Global Marketing News – 19th January 2017 App downloads are exploding in India and China, Snapchat is forecast to be a danger to Facebook advertising, and Komplett has set its eyes on becoming a Nordic Amazon. Visit Webcertain.tv to watch the full bulletin or … Read More

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ASOS Relies On International Markets For Growth

Global Marketing News – 18th January 2017 ASOS has announced a 49% sales increase in Europe, Baidu has opened its own Augmented Reality Lab, and Facebook has launched a fake news tool in Germany. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Airbnb Eyes Up Restaurant Industry

Global Marketing News – 17th January 2017 Airbnb has invested in an app for restaurant reservations, Android has overtaken iOS in mobile ad revenue, and a start-up is offering US brands to Latin America. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Google introduces penalty for interstitial ads

Global marketing news – 16 January 2017 Google has launched an interstitial ad penalty system, the EU Is considering removing cookie banners, and research has shown that French millennials are concerned about a brand’s ethics. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Programmatic Advertising On The Rise In Brazil

Global Marketing News – 13th January 2017 Programmatic advertising will carry on its 2016 success in Latin America into this year, the Italian government has called for stricter censorship rules and tougher punishments for users who post illegal content online, … Read More

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Russia Blocks LinkedIn In App Stores

Global Marketing News – 11th January 2017 LinkedIn has been removed from all Russian app stores, South Koreans prefer native social media platforms, and WeChat has launched its “mini-programs” app feature. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Alibaba To Enter Indian Market

Global Marketing News – 10th January 2017 Alibaba is preparing to enter the Indian market, Google Shopping is to receive new updates, and Instagram has seen high levels of growth in Japan. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Amazon To Launch In Singapore

Global Marketing News – 6th January 2017 Amazon is to launch in Singapore, putting it head-to-head with Alibaba-owned Lazada in South East Asia. Tencent has signed a deal to encourage user generated content in Thailand. And new research has demonstrated … Read More

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Search Engine Use Declining In France

Global Marketing News – 4th January 2017 Search engine product research is on the decline in France, Nigerians lead the way in African ecommerce, and Israel and South Korea look to strengthen their control online. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Turkey Tightens Online Censorship

Global Marketing News – 3rd January 2017 The Turkish government has increased its censorship regulations, the US has labelled Taobao a ‘notorious’ marketplace, and Amazon has seen larger than expected Echo sales over Christmas. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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The Top Search Engine Updates Of 2016

Global Marketing News – 22nd December 2016 We look at how the search landscape has changed throughout 2016, including a new algorithm from Yandex, and Google splitting its search index into two separate versions. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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