Global Marketing News – 24th September 2015 Paramount Pictures makes entry into lucrative Chinese video market Paramount Pictures has entered into a partnership with the Chinese video platform Youku Tudou. Youku Tudou is the most popular online video platform in China, … Read More
Global Marketing News – 23rd September 2015 Baidu to leave the USA The Chinese search engine Baidu is considering leaving the US stock market in order to focus its attention purely on the Chinese market. Baidu first appeared on the … Read More
Global Marketing News – 22nd September 2015 Yahoo Japan adds to global marketing partnerships The South Korean video ad production company Shakr has entered into a partnership with Yahoo Japan. Shakr is aimed at small businesses and allows them to … Read More
Content Marketing is now as much part of a digital strategy as SEO, PPC, Social Media, if not more and businesses of all sizes, in all industry are seeking to harness its power. There are many elements to a content … Read More
Global Marketing News – 21st September 2015 Digital software industry benefits from global web marketing boom The global digital marketing boom has caused a surge in the creation of digital marketing software. More and more businesses are realising the value … Read More
Global Marketing News – 18th September 2015 China excluded from Rocket Internet’s Asian expansion Rocket Internet has pledged to create a new business every three months in Asia, but is purposefully avoiding China. Rocket Internet is famous for helping to … Read More
Global Marketing News – 17th September 2015 Google guilty of abusing dominance in Russia The Russian anti-monopoly regulator has found Google guilty of “abusing its dominant market position” in the Russian mobile market. In February of this year, the search … Read More
Global Marketing News – 16th September 2015 Dell and InMobi invest in Indian ecommerce The computer manufacturer Dell and the online advertising company InMobi have joined forces in India. As part of the partnership, Dell will work with InMobi to … Read More
Global marketing news – 15 September 2015 Yandex targets China to drive growth The Russian search engine Yandex has opened an office in Shanghai. It does npt plan to take on local giant Baidu in the Chinese search engine market … Read More
Global Marketing News – 14th September 2015 Instagram opens up global opportunities for advertisers The image-centric social network Instagram has introduced three major changes to its ad platform in order to attract advertisers. It has expanded its ad platform to … Read More
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success … Read More
Global Marketing News – 11th September 2015 India and Indonesia targeted for Baidu expansion The Chinese search giant Baidu is looking to expand into India and Indonesia. Baidu has selected these countries due to their rapidly increasing smartphone populations, as … Read More
Global Marketing News – 10th September 2015 Siri and Cortana face competition from Baidu AI The Chinese search giant Baidu has revealed it is to launch a virtual assistant powered by an artificial intelligence. The AI is called Du Secretary … Read More
Global Marketing News – 9th September 2015 Google to re-enter China after 2010 censorship fight Google is allegedly planning to re-enter the Chinese market as early as this autumn. Sources familiar with the plan have said that Google intends to … Read More
Global Marketing News – 8th September 2015 Naver and Kakao lock horns in South Korea mobile race The Korean internet giants Naver and Kakao are in fierce competition over the country’s mobile market. With more Koreans now using their mobiles … Read More
