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UK Ad Group Calls For Ad Measurement Standardisation


Global Marketing News – 17th August 2017

A UK ad group has called upon YouTube and Facebook to agree to a list of advertising standards, Google is expanding its Universal App Campaigns tool, and Facebook is testing a new targeting feature that focuses on brick-and-mortar consumers.

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Cal O'Connell

Lead Videographer at Webcertain
Cal has been the Lead Videographer at Webcertain for nearly seven years, creating a whole range of digital video content. As his main passion, and with over ten years of experience, he also has a hand in making feature films, short films and other online content, as well as providing his voice (and sometimes his face) to videos. In addition to Webcertain’s content, he also plays a part in creating content for a wide selection of our clients!

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