Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on markets and discussions surrounding the future of artificial intelligence (AI), … Read More
As generative AI evolves and develops at a rapid pace, businesses must consider how they can adopt this technology and integrate it into their marketing and content strategies to avoid being left behind. Recently, I had the pleasure of co-presenting … Read More
Google Ads is a globally accessible advertising platform that offers a diverse range of campaign types tailored to different marketing objectives. For this reason, it is the most popular advertising platform for brands wanting to leverage the power of Google … Read More
Introduction As the world becomes increasingly interconnected, it is vital for businesses to adapt their marketing strategies to resonate with diverse consumer segments. Let’s start by looking at why. Multicultural marketing is vital today because consumers expect brands to reflect … Read More
The International Search Summit 2024 took place last month and we were thrilled to welcome our highest number of attendees ever! We hope you all had a wonderful experience learning from the very best in the international digital marketing industry … Read More
For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions. … Read More
Content management is a vital but often overlooked part of a successful website strategy. Your content management strategy can mean the difference between a website that is up-to-date, attractive and achieves conversions, and one that is broken, frustrating for users … Read More
If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall … Read More
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as … Read More
When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the … Read More
Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder … Read More
Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to … Read More
Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision … Read More
If you are an international digital marketer with experience targeting the North American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This … Read More
Introduction When you are a B2B brand targeting the Japanese market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way … Read More
