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Digital marketing for global brands

Top 8 countries for time spent online in 2024

Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to … Read More

Digital marketing in Latin America in 2024

If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This … Read More

Digital marketing in Asia in 2024

If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, … Read More

Best practices for content optimisation

At a time when user experience is in the spotlight of search engine optimisation, and search engines’ algorithms and systems are AI-powered, SEO content optimisation practices should be focused on really understanding what users need and providing quality and valuable … Read More

Digital marketing in Europe in 2024

If you are an international digital marketer with experience targeting the European market, then you will know that you cannot treat “Europe” as one singular entity. As well as the obvious differences in language between countries, there are also variations … Read More

Yahoo Japan search advertising tips for 2024

What is Yahoo Japan? Yahoo Japan is the second most popular search engine in Japan, after Google. Google has a search engine market share of 78% in the country, whilst Yahoo Japan comes in second place with 11%. However, it … Read More

Baidu search advertising tips for 2024

What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance … Read More

Yandex.Metrica