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Cal O'Connell

Cal has been the Lead Videographer at Webcertain for nearly seven years, creating a whole range of digital video content. As his main passion, and with over ten years of experience, he also has a hand in making feature films, short films and other online content, as well as providing his voice (and sometimes his face) to videos. In addition to Webcertain’s content, he also plays a part in creating content for a wide selection of our clients!

Google Goes Head To Head With German Publishers

Global Marketing News – 29th October 2015 Google goes head to head with German publishers Google and German publishers have failed to reach an agreement regarding whether the search giant should pay publishers for content shown online, meaning that a … Read More


TV Ads More Effective Than Online Ads in Asia

Global Marketing News – 26th October 2015 TV ads more effective than online ads in Asia People in the Asia Pacific region trust TV adverts more than online video adverts, according to research by Nielsen. Looking across 12 Asia Pacific … Read More


Mobile Marketing Solution Launches In China

Global Marketing News – 21st October 2015 Mobile marketing solution launches in China The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution. With 86% of China’s 650 million internet users … Read More


Pakistan Offers Next Big Ecommerce Opportunity

Global Marketing News – 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is … Read More


Brazil Outranks Neighbours In Social Media Stakes

Global Marketing News – 8th October 2015 Brazil outranks neighbours in social media stakes Research by comScore has revealed demographic trends for social media use in Brazil. The study found that the majority Brazilian social media users are aged under … Read More


Research Reveals Extent Of Ad Blocking Worldwide

Global Marketing News – 2nd October 2015 Research reveals extent of ad blocking worldwide Research by comScore and Sourcepoint has revealed that ad blocking is far more common in Europe than the US. Ad blocking software stops adverts from appearing … Read More


Google Running Out Of Lives In France

Global Marketing News – 25th September 2015 Google running out of lives in France The French privacy watchdog the CNIL has said it will impose fines of up to 300,000 Euros, equivalent to around 335,000 US dollars, against Google unless … Read More


Google Guilty of Abusing Dominance in Russia

Global Marketing News – 17th September 2015 Google guilty of abusing dominance in Russia The Russian anti-monopoly regulator has found Google guilty of “abusing its dominant market position” in the Russian mobile market. In February of this year, the search … Read More