Global Marketing News – 26th January 2016 Programmatic advertising delivers best digital return Research by AdRoll has found that digital advertisers are planning to increase their spending on programmatic advertising more than any other form of advertising this year, with … Read More
Global Marketing News – 21st January 2016 Friends Reunited to close down One of the world’s first social networks, Friends Reunited, has announced that it will soon be closing down. Friends Reunited was launched in 2000 and was designed to … Read More
Global Marketing News – 18th January 2016 YouTube fights censorship by releasing Urdu version YouTube has launched a localised version of its website targeting the Pakistani market, despite the fact it is currently blocked in the country. YouTube.com.pk is written … Read More
Global Marketing News – 13th January 2016 International alarm over UK internet surveillance laws The UK government’s proposed online surveillance bill has come under intense scrutiny from tech giants. In a joint submission, Google, Yahoo, Microsoft, Facebook and Twitter have … Read More
Global Marketing News – 8th January 2016 Indonesia wins at B2C ecommerce in South East Asia Research by yStats has predicted that Indonesia will become the biggest B2C ecommerce market in South East Asia this year. The Indonesian ecommerce market … Read More
Global Marketing News – 5th January 2016 Baidu looks to South Korea for growth The Chinese tech giant Baidu has held its first ever marketing event in South Korea. The event took place in a café in the South Korean … Read More
Global Marketing News – 15th December 2015 Amazon proves it’s a serious force in Chinese ecommerce Chinese retailers doubled their sales on the ecommerce giant Amazon in 2015. When looking at the US Amazon site, the increase was even more … Read More
Global Marketing News – 10th December 2015 Internet influences majority of Brazilian purchases The internet is becoming an increasingly important factor for shoppers in Brazil, according to research by Boston Consulting Group. Despite ecommerce accounting for just 4% of all … Read More
Global Marketing News – 7th December 2015 Belgium sets Facebook precedent for Europe Facebook has agreed to stop tracking non-users in Belgium. The announcement comes one month after a Belgian court ordered Facebook to stop tracking users who are not … Read More
Global Marketing News – 2nd December 2015 Mozilla distances itself from Google amidst anti-trust probe The internet browser Mozilla Firefox has announced that it is distancing itself from the search engine giant Google. For the last few years, Google has … Read More
Global Marketing News – 27th November 2015 Google reveals “right to be forgotten” leaderboard Google has released a transparency report detailing “right to be forgotten” requests it has received from Europeans since May 2014. The EU “right to be forgotten” … Read More
Global Marketing News – 24th November 2015 YouTube facilitates better international video reach YouTube has introduced several new options to allow users to translate their videos into different languages. The new tools will allow video titles, descriptions and subtitles to … Read More
Global Marketing News – 19th November 2015 Virgin Media Tweet is serious lesson in social media blunders An unfortunate Tweet by Virgin Media has provided a serious lesson in social media blunders and how to recover from them. Virgin Media … Read More
Global Marketing News – 16th November 2015 Online video advertising in Japan is all about awareness Research by Digital InFact and CyberAgent has revealed the online video advertising landscape in Japan. The study found that the vast majority of marketers … Read More
Global Marketing News – 11th November 2015 Snapchat hits 6 billion daily views The social app Snapchat has announced that pictures and videos on the app are now receiving a staggering 6 billion views a day. This is a massive … Read More
