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bing-amp-29092016
Cal O'Connell

Bing Apps To Support AMP Initiative

Global Marketing News – 29th September 2016 Bing has announced that its popular mobile app will now support Google’s AMP initiative. Google has launched a new service across India that it says aims to “deepen its reach across the country”. And The Japanese Internet of Things Acceleration Consortium will begin

twitter-transparency-report-26092016
Cal O'Connell

Twitter Transparency Report For First Half Of 2016

Global Marketing News – 26th September 2016 Twitter has released its biannual transparency report, teens in America are using Gmail more than social media, and Flipkart continues to hold off Amazon India. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

nextdoor-social-network-21092016
Cal O'Connell

New Social Network Nextdoor Launches In The UK

Global Marketing News – 21st September 2016 A new social network named Nextdoor has launched in the UK, AdBlock Plus has admitted that it is struggling to hold Facebook adverts at bay, and Alibaba has committed to partnerships throughout the Indian B2B commerce market. Visit Webcertain.tv to watch the full bulletin or to watch

bing-uk-16092016
Cal O'Connell

Bing Surges In Popularity In The UK

Global Marketing News – 16th September 2016 Bing now powers 20% of searches in the UK, YouTube is to launch a new player, and Nordic mcommerce is on the rise. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

app-downloads-13092016
Cal O'Connell

Worldwide App Downloads To Hit 280 Billion By 2020

Global Marketing News – 13th September 2016 It has been predicted that worldwide app downloads will hit more than 280 billion by 2020. Apple has announced that it is to launch its contactless Apple Pay system in Japan. And Google has been given another fortnight to respond to EU charges

paid-search-ads-uk-08092016
Cal O'Connell

Paid Search Advertising Is Falling In Effectiveness In UK

Global Marketing News – 8th September 2016 A study has shown that paid search advertising is decreasing in effectiveness in the UK, mobile ad blocking has taken a hit after the introduction of new EU net neutrality laws, and over half of European online shoppers consider returning an item before they have even purchased it.

hispanics-growth-05092016
Cal O'Connell

The Rising Influence Of US Hispanics On Economic Growth

Global Marketing News – 5th September 2016 A new study by Nielsen has shown the rising influence of Hispanics on economic growth in the US, Google is going to open 11 more national patent offices, and Russia and China are to work together on the creation of a new ecommerce platform. Visit Webcertain.tv to watch the full

Cal O'Connell

Baidu Changes Ad Policy Yet Again

Global Marketing News – 31st August 2016 Following its many shake-ups to online ads over the last few months, Baidu has announced yet another change to its advertising policy. A proposed EU ruling would give more power to publishers dealing with internet giants, Facebook and Google. And Europe’s largest fashion online retailer, Zalando, has partnered

Cal O'Connell

Google To Punish Pop-Ups, Yandex Use AI To Block Ads

Global Marketing News – 25th August 2016 Beginning on the 10th of January next year, Google will punish sites that carry intrusive or ‘hard-to-dismiss’ pop-up adverts, by ranking them lower in the search results. Yandex is to begin using artificial intelligence to filter out irritating adverts on the Android browser. And new initiatives have been

icann-domain-naming-22082016
Cal O'Connell

US Relinquishes Control Of The Domain Naming System

Global Marketing News – 22nd August 2016 US relinquishes control of the Domain Naming System The United States will hand over the Domain Naming System (or DNS) to ICANN in October, after 20 years. DNS is the system that attaches a website’s name, such as google.com, to its IP address.