South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if … Read More
More and more global brands are turning their attention to India. With a population of 1.3 billion people and rising disposable incomes, it is easy to see why. Not only that, but brand loyalty is quite high, so if you … Read More
The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to … Read More
Mexico is an increasingly popular market for global brands, particularly those with a presence in the southern United States. With a population of almost 130 million people, that is a lot of potential customers just waiting to try out what … Read More
Russia is a huge market, spanning two continents and 11 time zones. And with almost 150 million citizens, it is one that many global brands are becoming increasingly interested in. You cannot simply launch your existing campaigns in Russia, though. … Read More
Brand loyalty is not as high as it used to be in Canada. Do not let that put you off the market though – it is actually a great opportunity! It means that Canadians are very happy to try out … Read More
The Chinese market is the most populous in the world, with 1.4 billion people. That is a lot of people who may be interested in buying your products or services! Brand awareness is very important in China, but it is … Read More
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy to understand why. However, the Japanese culture is unique and … Read More
Are you thinking of expanding your business into a new country but do not know where to start? Or maybe you have launched in a new country but your marketing campaigns are underperforming. If that sounds familiar, ask yourself this: … Read More
Content marketing is an integral part of any successful technology business’ marketing strategy. Good content marketing can boost brand awareness, position you as a thought leader in your industry, and ultimately drive sales. This blog post will look at three … Read More
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that … Read More
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the … Read More
For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is … Read More
Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is … Read More
