This blog post was updated on 26 October 2023. With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands. As such, more and more businesses are turning their attention to … Read More
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have … Read More
Did you know that Brazilians are quite open to buying from international brands? Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a Brazilian shopper, you may have just gained them … Read More
Did you know that Saudi Arabian consumers are very open to buying from international brands? That is great news if you are considering entering the country, which is the largest in the Middle East. You cannot simply launch your existing … Read More
This blog post was updated on 7 May 2024. WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With 1.3 billion … Read More
South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if … Read More
More and more global brands are turning their attention to India. With a population of 1.3 billion people and rising disposable incomes, it is easy to see why. Not only that, but brand loyalty is quite high, so if you … Read More
The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to … Read More
Mexico is an increasingly popular market for global brands, particularly those with a presence in the southern United States. With a population of almost 130 million people, that is a lot of potential customers just waiting to try out what … Read More
Brand loyalty is not as high as it used to be in Canada. Do not let that put you off the market though – it is actually a great opportunity! It means that Canadians are very happy to try out … Read More
The Chinese market is the most populous in the world, with 1.4 billion people. That is a lot of people who may be interested in buying your products or services! Brand awareness is very important in China, but it is … Read More
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy to understand why. However, the Japanese culture is unique and … Read More
Are you thinking of expanding your business into a new country but do not know where to start? Or maybe you have launched in a new country but your marketing campaigns are underperforming. If that sounds familiar, ask yourself this: … Read More
Content marketing is an integral part of any successful technology business’ marketing strategy. Good content marketing can boost brand awareness, position you as a thought leader in your industry, and ultimately drive sales. This blog post will look at three … Read More
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
