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3 tips for digital marketing in Italy

This blog post was updated on 16 August 2024. The Italian market is large and wealthy, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Italy, how do you get started? Launching in a new market is tough,

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3 ways hotel marketing is changing in a post-COVID world

The COVID-19 pandemic turned the travel industry on its head, causing chaos for hoteliers. Thankfully, the world seems slowly to be opening back up and travel is once again returning. But the nature of travel has changed. What does this mean for hoteliers and the way they approach hotel marketing?

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International Search Summit Barcelona 2021 speaker spotlight: Gemma Fontané

The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Gemma Fontané, an SEO Consultant and the Founder of denadal.cat, will be one of the speakers. She will be giving a talk on a multilingual strategy case study, looking at the differences, successes and

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International Search Summit Barcelona 2021 organiser spotlight: Kirstie Cartledge

The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Kirstie Cartledge, Events Manager at Webcertain, is one of the event’s organisers. We asked her some quick-fire questions to get to know her better and to whet our appetites for the event! Describe yourself

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International Search Summit Barcelona 2021 organiser spotlight: Gemma Houghton

The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Gemma Houghton, Director of Marketing at Webcertain, is one of the event’s organisers. We asked her some quick-fire questions to get to know her better and to whet our appetites for the event! Describe

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3 tips to attract Indian students to your educational institution

International students are a key part of any educational institution’s lifeblood, bringing fresh ideas, drive, ambition and cultural diversity. They can also help to fill course places and often pay higher fees than home students, giving vital funding to the educational institutions they attend. One major group of international students

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International Search Summit Barcelona 2021 speaker spotlight: Lazarina Stoy

The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Lazarina Stoy, a Technical SEO Analyst at Skale, will be one of the speakers. She will be giving a talk on how to supercharge your keyword research via search intent classification in Google Data