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Gemma Houghton

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

The Problem Of Geo-Blocking In Europe

Global Marketing News –30th March 2016 The problem of geo-blocking in Europe Research by the European Commission has revealed that geo-blocking is a common problem in Europe. Geo-blocking is where a website stops internet users from certain countries from accessing … Read More


Google Faces Further Blow In Europe

Global Marketing News – 29th February 2016 Google faces further blow in Europe France has announced that it wants Google to pay 1.6 billion Euros, equivalent to 1.76 billion US dollars, in back taxes. Google stands accused of using legal … Read More


Wikipedia To Create Its Own Search Engine

Global Marketing News – 23rd February 2016 Wikipedia to create its own search engine Wikimedia Discovery The online encyclopaedia Wikipedia has announced that it is going to build its own search engine. It intends to spend 2.5 million US dollars … Read More


New Search Engine Launches Targeting Albania

Global Marketing News – 15th February 2016 New search engine launches targeting Albania A new search engine has just launched in Albania. Gjirafa has been created specifically with the Albanian language in mind, and its creators want it to grow … Read More


PPC Advertising Suffers Global Decline

Global Marketing News – 5th February 2016 PPC advertising suffers global decline Research by Adobe has revealed that the global online advertising landscape is undergoing some dramatic changes. Paid search advertising growth is on the decline as advertisers flock to … Read More