Global Marketing News –30th March 2016 The problem of geo-blocking in Europe Research by the European Commission has revealed that geo-blocking is a common problem in Europe. Geo-blocking is where a website stops internet users from certain countries from accessing … Read More
Global Marketing News –23rd March 2016 Malaysia proposes even stricter internet censorship laws The Malaysian government has proposed even stricter internet censorship laws. Under the proposed laws, it will become illegal for internet users to post or publish any content … Read More
As a new attraction, The View From The Shard faced a unique challenge – it needed to create a digital presence from scratch. Anna Domingo, Marketing Director from The View From The Shard, will be speaking at the International Search Summit in May to share insights … Read More
Global Marketing News –15th March 2016 German websites with a Facebook “like” button may be breaking the law A court in Germany has ruled that an ecommerce site’s use of the Facebook “like” button violates the country’s strict data protection … Read More
As the digital landscape continues to evolve at breakneck speed, the focus is often on new platforms and technologies. And while it’s also changing and developing, search remains at the heart of all digital activity. Search Advertising Lead at Bing, … Read More
Global Marketing News – 8th March 2016 Facebook battles with authorities around the world Facebook is currently embroiled in several regulatory battles around the world. It is facing a variety of challenges in Indonesia, the UK, Germany and Brazil. In … Read More
Global Marketing News – 3rd March 2016 New tax rules coming for businesses selling in China China has announced drastic changes to the way purchases from foreign ecommerce sites will be taxed, with the changes due to come into effect … Read More
Global Marketing News – 29th February 2016 Google faces further blow in Europe France has announced that it wants Google to pay 1.6 billion Euros, equivalent to 1.76 billion US dollars, in back taxes. Google stands accused of using legal … Read More
If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge … Read More
Global Marketing News – 23rd February 2016 Wikipedia to create its own search engine Wikimedia Discovery The online encyclopaedia Wikipedia has announced that it is going to build its own search engine. It intends to spend 2.5 million US dollars … Read More
Global Marketing News – 18th February 2016 Study predicts shocking global smartphone numbers by 2020 A study by Baidu has predicted that there will be 6.1 billion smartphone users worldwide by 2020. The predicted rise means that marketers must increasingly … Read More
Global Marketing News – 15th February 2016 New search engine launches targeting Albania A new search engine has just launched in Albania. Gjirafa has been created specifically with the Albanian language in mind, and its creators want it to grow … Read More
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO … Read More
Global Marketing News – 10th February 2016 Google cracks down on black hat SEO tactics Google has penalised a link network in Japan. The link network was using black hat SEO tactics, such as buying and selling links, to try … Read More
Global Marketing News – 5th February 2016 PPC advertising suffers global decline Research by Adobe has revealed that the global online advertising landscape is undergoing some dramatic changes. Paid search advertising growth is on the decline as advertisers flock to … Read More
