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Gemma Houghton

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Baidu Sees Record Profit Losses In Q2

Global Marketing News – 2nd August 2016 Baidu sees record profit losses in Q2 The Chinese search engine Baidu has reported a substantial drop in profits for the second quarter of 2016. The company reported a 34.1% drop in profit … Read More


Amazon to test drone deliveries in the UK

Global marketing news – 28 July 2016 Amazon to test drone deliveries in UK The British government is working with the online retail giant Amazon to begin the testing of drone delivery services in the country. Although Amazon is paying … Read More


Facebook Messenger Reaches 1 Billion Users

Global Marketing News – 25th July 2016 Facebook Messenger reaches 1 billion users Facebook Messenger has reached the impressive milestone of one billion users this month. Five years after its launch, the app has become just the third mobile app to … Read More

Thousands Of Manufacturers Impede European Ecommerce

Global Marketing News – 15th July 2016 Thousands Of Manufacturers Impede European Ecommerce Research by the German Federal Association of Ecommerce (BVOH) has found that 2,000 manufacturers are impeding European ecommerce by imposing restrictions on online retailers who want to … Read More


Use Spanglish When Targeting US Hispanics

Global Marketing News – 7th July 2016 Use Spanglish when targeting US Hispanics Research by Culturati and Nielsen has investigated how best to target US Hispanics online. It found that ads that used “Spanglish” – a mixture of Spanish and … Read More


New Rules For Chinese Search Engines Revealed

Global Marketing News – 29th June 2016 New rules for Chinese search engines revealed The Chinese internet regulator has introduced new rules governing how search engines must operate in the country. The new rules state that search engines must provide … Read More

JD buys Walmart’s Chinese Online Store

Global Marketing News – 24th June 2016 JD Buys Walmart’s Chinese Online Store Retail giant Walmart, has announced that it has sold its Chinese ecommerce branch to the country’s second largest online store, JD. Yihaodian, which Walmart had previously paid … Read More

Amazon Invests In Indian Ecommerce

Global Marketing News – 21st June 2016 Amazon Invests In Indian Ecommerce Amazon has significantly reduced the commission it takes from sellers in India, in order to undercut rivals Flipkart and Snapdeal. The move comes very soon after Flipkart came … Read More

India Uses Translation To Boost Online Growth

Global Marketing News – 16th June 2016 India Uses Translation To Boost Online Growth Growth in India’s ecommerce market is down to the translation of language. Because the internet in the country has almost exclusively been conducted in English, it … Read More