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Gemma Houghton

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Amazon Launchpad Platform To Help UK Start-Ups

Global Marketing News – 17th November 2015 Amazon Launchpad platform to help UK start-ups Amazon has launched an online platform called Amazon Launchpad to help UK start-ups promote their products on the site. Amazon Launchpad will showcase selected products on … Read More


Weibo Launches Ecommerce Feature

Global Marketing News – 19th October 2015 Weibo launches ecommerce feature The popular Chinese social network Weibo has just launched an ecommerce feature, just weeks before Singles’ Day. Singles’ Day falls on the 11th November and is traditionally the busiest … Read More


Yandex Looks To Latin America For Mobile Growth

Global Marketing News – 9th October 2015 Yandex looks to Latin America for mobile growth The Russian search giant Yandex has released a smartphone launcher aimed at Android smartphones in Latin America. The launcher, or smartphone interface, recommends new apps … Read More


Baidu Reveals How It Will Conquer Indonesia

Global Marketing News – 1st October 2015 Baidu reveals how it will conquer Indonesia The Chinese search giant Baidu has given details on how it intends to conquer the Indonesian market. Last month, the tech company confirmed it would be focussing … Read More


Managing The Biddable Media Mix In Global Campaigns

Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, … Read More