Weibo is one of the most popular social media sites in China. It is a real-time, microblogging platform with over 313 million monthly active users. As it’s so widely used by the general Chinese population, it is a popular channel … Read More
WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is the biggest social network in the country, a platform offering a myriad … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success … Read More
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a … Read More
Nicknames and made-up names are becoming a thing of the past in China: No more fake Putins, Obamas or Financial Times columnists. No more anonymous bloggers. From pop-stars to politicians, and everyone in between, from 1st March 2015 Chinese users … Read More
The next Chinese New Year will be on Thursday 19th February 2015 and will be the Year of the Sheep. Chinese New Year is celebrated in China, obviously, and also anywhere else in the world with a significant Chinese population. … Read More
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing … Read More
If your business is targeting overseas markets, the chances are that China is on your radar. Now the biggest internet market globally and fast becoming the largest e-commerce market in the world, many organisations see the huge opportunity in reaching … Read More
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say … Read More
Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will … Read More
A very interesting statistic in Australia’s newspaper The Age, mentioned that Australia has a massive preference to shopping online with overseas websites. Mainly due to the overseas market dominating search and digital marketing, 4 out of every 10 dollars in … Read More
Based on previous data provided, the market online in Australia for search and SEO is extremely under developed. Most large companies are not putting a massive focus to online spending and unfortunate as this is to state, that a lot … Read More
Many SEO’s would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it’s a modification in the algorithm which will intend to identify those … Read More
New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to … Read More
