South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if … Read More
More and more global brands are turning their attention to India. With a population of 1.3 billion people and rising disposable incomes, it is easy to see why. Not only that, but brand loyalty is quite high, so if you … Read More
The Chinese market is the most populous in the world, with 1.4 billion people. That is a lot of people who may be interested in buying your products or services! Brand awareness is very important in China, but it is … Read More
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy to understand why. However, the Japanese culture is unique and … Read More
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning that social media marketing is essential when targeting the country. … Read More
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. … Read More
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that … Read More
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and … Read More
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of … Read More
This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to … Read More
There are many SEO tactics and techniques that apply whether you’re targeting one country or 50. However, for every market, there are unique challenges and opportunities which require understanding and adaptation. This is particularly true for Japan, which has a … Read More
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by … Read More
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
This blog post was updated on 26 October 2021. The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident … Read More
