What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, … Read More
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a … Read More
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere … Read More
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, … Read More
Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to … Read More
Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or … Read More
Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks … Read More
South Korea is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely … Read More
When doing digital marketing in Vietnam, you need to be aware that the country has a very different digital landscape from any other country in the world. It has its own search engine, social network and e-commerce platform, which means … Read More
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! … Read More
When doing digital marketing in Japan, it is essential that you tailor your marketing strategy to the needs of the local Japanese market. This is because the Japanese digital landscape looks rather different from what you are used to seeing … Read More
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it … Read More
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or … Read More
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these … Read More
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a … Read More
