What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
The number of Chinese tourists travelling abroad has grown steadily over recent years, and China is now the world’s largest source of outbound tourism. This number is only set to grow further as more families can now afford the expense … Read More
Since 2015, the number of South Korean students has grown each year, and a substantial proportion of these students want to study at overseas universities. According to the Korean Ministry of Education, 239,824 South Korean students left the country to … Read More
There has been an increase in the number of Chinese students choosing to study abroad in recent years, as more and more Chinese families become able to afford the costs of sending their children to overseas universities. According to the … Read More
If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that technical SEO on Baidu is different from technical SEO … Read More
South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 86% of its 50 million inhabitants being online. The country sees particularly high levels of mobile … Read More
(Please note that when this blog post talks about Chinese, it is referring to Mandarin Chinese.) Most people know that Chinese is the most spoken native language globally, with 982 million native speakers. What many people do not realise, however, … Read More
Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.7% search market share, and local alternatives thrive in its place. For many search marketers, that … Read More
360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are … Read More
China has the largest internet population in the world, with a staggering 731 million citizens being online. However, the Chinese digital landscape is vastly different from anywhere else in the world, as the country has its own set of search … Read More
If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what … Read More
If you’re planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google AdWords, called Naver Search Ad. However, … Read More
462 million Indians are online, almost 35% of the country’s population. That’s massive! It means that India has the second largest online population in the world, and the country still has a long way to go in terms of development. … Read More
Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as … Read More
360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in … Read More
