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Asia

3 tips for using Zhihu for marketing

This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More

3 tips for digital marketing in Japan

This blog post was updated on 31 January 2023. The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is as unique as it is advanced, … Read More

3 tips for digital marketing in the Philippines

This blog post was updated on 8 September 2022. With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands. As such, more and more businesses are turning their attention to … Read More

3 tips for KOC marketing in China

This blog post was updated on 17 August 2022. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs … Read More

3 Weibo features you may not have heard of

Weibo is a popular social network in China. With over half a billion monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform … Read More

3 tips for using WeChat for business

This blog post was updated on 1 February 2023. WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With 1.31 billion … Read More

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