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China

3 tips for KOC marketing in China

Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More

3 Weibo features you may not have heard of

Weibo is a popular social network in China. With over half a billion monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform … Read More

3 tips for using WeChat for business

WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With over 1 billion users from all walks of life, WeChat is … Read More

8 countries with popular local e-commerce sites

Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More

Three tips for mobile marketing in China

China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to embrace mobile marketing. 98.5% of Chinese internet users go … Read More

China and WeChat: Opportunities in B2B

Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by … Read More

How to target Chinese travellers online

The number of Chinese tourists travelling abroad has grown steadily over recent years, and China is now the world’s largest source of outbound tourism. This number is only set to grow further as more families can now afford the expense … Read More

Expanding your business into Russia or China?

Russia and China offer great potential for international brands, but there are several things to be aware of when targeting these markets. Russia and China both have unique digital landscapes, so you will need an in-depth understanding of how these … Read More

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