Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands … Read More
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, … Read More
Introduction When you are a B2B brand targeting a foreign market, it is important to have a good understanding of the business culture in the target market. This will help you to do business in the smoothest, most effective and … Read More
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% … Read More
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being … Read More
What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance … Read More
What is Little Red Book? Little Red Book (also known as Xiaohongshu) is China’s most trusted social shopping platform. Users can share social posts, as well as shop for products. It is like a combination of Pinterest, Instagram and a … Read More
What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, … Read More
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a … Read More
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere … Read More
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, … Read More
Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to … Read More
Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or … Read More
Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks … Read More
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it … Read More
