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China

3 tips for mobile marketing in China

This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to … Read More

China and WeChat: Opportunities in B2B

Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by … Read More

How to target Chinese travellers online

This blog post was updated on 26 October 2021. The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident … Read More

3 things to know about technical SEO on Baidu

This blog post was updated on 24 June 2021. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that … Read More

360-search

The best of 360 Search

360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in … Read More

3 things you can do when marketing on Weibo

Weibo is one of the most popular social media sites in China. It is a real-time, microblogging platform with over 313 million monthly active users. As it’s so widely used by the general Chinese population, it is a popular channel … Read More

china-online-marketing

10 Top Tips For Succeeding Online In China

China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More

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