If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that … Read More
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and … Read More
This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to … Read More
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by … Read More
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
This blog post was updated on 26 October 2021. The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident … Read More
This blog post was updated on 20 December 2022. The flow of Chinese international students has slowed over the last three years due to the COVID-19 pandemic. Nevertheless, China is still the world’s largest source of international students and many … Read More
This blog post was updated on 27 October 2022. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that … Read More
This blog post was updated on 14 August 2023. There are 1.3 billion native Chinese speakers in the world, making Chinese the most spoken native language globally. What many people do not realise, however, is that there are various forms … Read More
(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive … Read More
360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are … Read More
This blog post was updated on 5 September 2023. China has the largest internet population in the world, with a staggering 1 billion citizens being online. However, the Chinese digital landscape is vastly different from anywhere else in the world, … Read More
If you’re planning to advertise in China, then you need to know how to make the most of the local search engine, Baidu. Baidu has a variety of tools available to advertisers. However, these tools are very different from what … Read More
360 Search is the second largest search engine in China, with over 35% of the market share. It is a product of Qihoo 360, a Chinese cyber security company whose free anti-virus software is the most popular and trusted in … Read More
This blog post was updated on 21 June 2023. Weibo is a popular social media platform in China. It is a real-time, microblogging platform with around 593 million monthly active users. As it is so widely used by the general … Read More
