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burberry-mobile-ecommerce-19072016

Burberry Is A Mobile Success Story

Global Marketing News – 19th July 2016 Burberry is a mobile success story Burberry has announced that nearly 60% of all its online traffic comes through mobile devices. The luxury fashion retailer said that visitors from tablets and mobile phones … Read More

Google Yet Again Gets Anti-Trust Charges

Global Marketing News – 18th July 2016 Google Yet Again Gets Anti-Trust Charges Google has been accused yet again of using its online power to muscle out rival companies. The EU’s competition enforcer, Margarethe Vestager, has issued two new sets … Read More

Thousands Of Manufacturers Impede European Ecommerce

Global Marketing News – 15th July 2016 Thousands Of Manufacturers Impede European Ecommerce Research by the German Federal Association of Ecommerce (BVOH) has found that 2,000 manufacturers are impeding European ecommerce by imposing restrictions on online retailers who want to … Read More

chinese-tax-laws-paid-search-ads-14072016

Baidu To Withdraw Some Ad Types

Global Marketing News – 14th July 2016 Baidu to withdraw some ad types Alibaba and Baidu are expecting a cut in earnings, due to increased taxes on search advertising in China. New rules to regulate paid searches from September were … Read More

alibaba-vr-13072016

Alibaba VR Demo Store Launches

Global Marketing News – 13th July 2016 Alibaba VR demo store launches The Chinese ecommerce giant Alibaba is going to launch a demo virtual reality store later this month, with plans to roll out VR capabilities for all users by … Read More

snow-snapchat-copy-08072016

Snapchat Clone Snow Takes Off In Asia

Global Marketing News – 8th July 2016 Snapchat clone Snow takes off in Asia A picture messaging app in South Korea, which bears a striking similarity to Snapchat, has taken off all around Asia. With filters, self-deleting image messaging and … Read More

spanglish-advertising-us-hispanics-07072016

Use Spanglish When Targeting US Hispanics

Global Marketing News – 7th July 2016 Use Spanglish when targeting US Hispanics Research by Culturati and Nielsen has investigated how best to target US Hispanics online. It found that ads that used “Spanglish” – a mixture of Spanish and … Read More

baidu-enter-us-europe-06072016

Baidu Sets Its Sights Beyond Asia

Global Marketing News – 6th July 2016 Baidu sets its sights beyond Asia Robin Li, the CEO of China’s most popular search engine Baidu, has said that the company intends to enter the US and European markets. Its rival Google … Read More

online-surveillance-russia-01072016

New Data Surveillance Laws Approved In Russia

Global Marketing News – 1st July 2016 New data surveillance laws approved in Russia New data surveillance legislation has been approved by the Russian government. The new legislation states that online services, such as email and social network companies, need … Read More

brexit-ecommerce-30062016

Ecommerce Sites Brace For Uncertainty Following Brexit

Global Marketing News – 30th June 2016 Ecommerce sites brace for uncertainty following Brexit Ecommerce companies are bracing themselves for a period of uncertainty following the UK’s decision to leave the European Union. The pound has plummeted in value following … Read More

chinese-search-engines-regulation-29062016

New Rules For Chinese Search Engines Revealed

Global Marketing News – 29th June 2016 New rules for Chinese search engines revealed The Chinese internet regulator has introduced new rules governing how search engines must operate in the country. The new rules state that search engines must provide … Read More

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