Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market. … Read More

Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.

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Search and Social Networks make it easier for people to find things and people they are looking for – people have been searching since the beginning of time, Search Engines have filled the gap and made it much easier (and much faster) to find things. … Read More

Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine … Read More

Baidu (BIDU), China’s leading search engine reported first-quarter net income grew 24%. Baidu’s total revenues in the first quarter of 2009 were CNY810.7 million (USD 118.76 million), a 41.1% increase from the corresponding period in 2008. Net income for the … Read More

Motoko Hunt has won the Inaugural President’s Award from the Search Engine Marketing Professionals Organization (SEMPO). Motoko has been a consistent and hardworking contributor to Multilingual-Search with great insights on the Japanese search market. We cannot think of anyone more … Read More

China Knowledge reports that Baidu Chief Executive, Robin Li, revealed at the Boao Forum for Asia that Baidu is launching a new advertising programme AND a 3G solution for this year – but has no plans to expand outside of … Read More

Social Networking site Plaxo is expanding its global network of sites by using the technique member sourcing’ to produce its localisations. The nature of social networking applications and features renders traditional translation ineffective as many of the terms do not … Read More