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Digital marketing for global brands

How to manage an international team remotely

Introduction In this blog post, I would like to share my experience of managing a team of four people located in different countries, one of whom had just joined the company and needed full training. This kind of remote working … Read More

6 markets with an unexpected top social network

When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these … Read More

How to turn GA4 into an opportunity for B2B

Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you … Read More

6 markets where Instagram is wildly popular

Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a … Read More

Top 5 most popular social platforms in China

Whenever you target an international market, it is important to properly research the platforms that your local target audience is using. This will help ensure that you focus your local marketing efforts in the right places, allowing you to properly … Read More

5 markets where TikTok is wildly popular

TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1 … Read More

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