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Digital marketing for global brands

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Internet Influences Majority Of Brazilian Purchases

Global Marketing News – 10th December 2015 Internet influences majority of Brazilian purchases The internet is becoming an increasingly important factor for shoppers in Brazil, according to research by Boston Consulting Group. Despite ecommerce accounting for just 4% of all … Read More

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Belgium Sets Facebook Precedent For Europe

Global Marketing News – 7th December 2015 Belgium sets Facebook precedent for Europe Facebook has agreed to stop tracking non-users in Belgium. The announcement comes one month after a Belgian court ordered Facebook to stop tracking users who are not … Read More

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Alibaba Opens Offices In France And Germany

Global Marketing News – 4th December 2015 Alibaba opens offices in France and Germany The Chinese ecommerce giant Alibaba is to open offices in France and Germany. It aims to encourage more French and German businesses of all sizes to … Read More

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German Court Gives Website Blocking Powers To ISPs

Global Marketing News – 1st December 2015 German court gives website blocking powers to ISPs A German court has ruled that the blocking of websites is permissible in certain circumstances. The ruling said that internet providers are obliged to block … Read More

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Facebook Chooses Asia To Expand Instant Articles

Global Marketing News – 30th November 2015 Facebook chooses Asia to expand Instant Articles It appears that Facebook has chosen Thailand and Vietnam as the next two markets to receive its Instant Articles feature. Instant Articles allows users to publish … Read More

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Google Reveals Right To Be Forgotten Leaderboard

Global Marketing News – 27th November 2015 Google reveals “right to be forgotten” leaderboard Google has released a transparency report detailing “right to be forgotten” requests it has received from Europeans since May 2014. The EU “right to be forgotten” … Read More

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European Ecommerce Industry Needs “Radical Change”

Global Marketing News – 25th November 2015 European ecommerce industry needs “radical change” The founder of one of Europe’s biggest ecommerce sites has said the industry needs “radical change”. Robert Gentz, co-founder of fashion online retailer Zalando, made the comments … Read More

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YouTube Facilitates Better International Video Reach

Global Marketing News – 24th November 2015 YouTube facilitates better international video reach YouTube has introduced several new options to allow users to translate their videos into different languages. The new tools will allow video titles, descriptions and subtitles to … Read More

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India to surpass US for internet penetration

Global marketing news – 23 November 2015 India to surpass US for internet penetration The internet population of India is set to hit 402 million next month, overtaking the internet population of the US for the first time ever. It … Read More

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