Global Marketing News – 2nd November 2015 Global growth slows for leading social platforms Both Twitter and Line have seen big slowdowns in their user numbers. The micro-blogging site Twitter now has 307 million monthly active users, an increase of … Read More
Global Marketing News – 30th October 2015 Top global markets for luxury ecommerce revealed Research by Luxury Daily has revealed four of the top emerging markets for luxury ecommerce. The study pointed to India, Iran, Thailand and Poland as having … Read More
Global Marketing News – 29th October 2015 Google goes head to head with German publishers Google and German publishers have failed to reach an agreement regarding whether the search giant should pay publishers for content shown online, meaning that a … Read More
Global Marketing News – 28th October 2015 Yandex gives official response to Iran entry rumours A Yandex spokesperson has confirmed with Webcertain TV that the search engine is not planning to enter Iran. The Yandex Press Office commented on speculation … Read More
Global Marketing News – 27th October 2015 Comparison shopping sites trump brand sites in key European markets Research by Google has revealed comparison website trends in Central and Eastern Europe. The Consumer Barometer Survey found that internet users in Germany … Read More
Global Marketing News – 26th October 2015 TV ads more effective than online ads in Asia People in the Asia Pacific region trust TV adverts more than online video adverts, according to research by Nielsen. Looking across 12 Asia Pacific … Read More
Global Marketing News – 23rd October 2015 Instagram to overtake Twitter for marketing in the US Research by Emarketer predicts that the number of US companies using Instagram for marketing purposes will overtake the number using Twitter within 2 years. … Read More
Global Marketing News – 22nd October 2015 Myanmar social network MySquar to integrate online payments The Myanmar social network MySquar has teamed up with the Myanmar online payments provider MyPay. MySquar has invested 500,000 US dollars in MyPay to integrate … Read More
Global Marketing News – 21st October 2015 Mobile marketing solution launches in China The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution. With 86% of China’s 650 million internet users … Read More
Global Marketing News – 20th October 2015 Harnessing ecommerce boosts small business success Small businesses in Europe that engage in ecommerce are much more successful than similar businesses that don’t sell online, according to research by eBay. Around 130,000 small … Read More
Global Marketing News – 19th October 2015 Weibo launches ecommerce feature The popular Chinese social network Weibo has just launched an ecommerce feature, just weeks before Singles’ Day. Singles’ Day falls on the 11th November and is traditionally the busiest … Read More
Global Marketing News – 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is … Read More
Global Marketing News – 15th October 2015 What online shoppers care about in Asia Pacific Research by Visa has revealed differing ecommerce concerns across the Asia Pacific region. The study found that in more developed ecommerce markets, such as Japan, … Read More
Global Marketing News – 14th October 2015 The languages you need to use for Middle East success Research has revealed differing language preferences for apps in the Middle East. The study, by On Device Research, found that 81% of Saudi … Read More
Global Marketing News – 13th October 2015 Pinterest just got interesting for international marketers The image-based website Pinterest has updated its search algorithm to help users find more local content. When users in certain countries search for a word, they … Read More
