Global Marketing News – 14th January 2016 Netflix already in trouble after global expansion Just one week after Netflix embarked on a massive international expansion plan, launching in 130 new countries, it has hit a stumbling block in one country. … Read More
Global Marketing News – 13th January 2016 International alarm over UK internet surveillance laws The UK government’s proposed online surveillance bill has come under intense scrutiny from tech giants. In a joint submission, Google, Yahoo, Microsoft, Facebook and Twitter have … Read More
Global Marketing News – 12th January 2016 EU data protection laws and penalties get tougher The EU has finalised its new General Data Protection Regulations (GDPR) after years of negotiations and planning. The regulations still require approval from the EU … Read More
Global Marketing News – 11th January 2016 Netflix undergoes massive international expansion The online TV company Netflix has just embarked on a massive international expansion plan. It has launched in 130 new countries worldwide, taking the total number of countries … Read More
Global Marketing News – 8th January 2016 Indonesia wins at B2C ecommerce in South East Asia Research by yStats has predicted that Indonesia will become the biggest B2C ecommerce market in South East Asia this year. The Indonesian ecommerce market … Read More
Global Marketing News – 7th January 2016 UK set to lead programmatic TV advertising boom Programmatic TV advertising could be coming to the UK this year. Programmatic ads are those that are automatically bought and placed by software rather than … Read More
Global Marketing News – 6th January 2016 Advice to exporters: Focus on Africa, not China Director General of the Institute of Export, Lesley Batchelor OBE, says businesses should consider exporting to Africa, rather than focusing on markets such as China. … Read More
Global Marketing News – 5th January 2016 Baidu looks to South Korea for growth The Chinese tech giant Baidu has held its first ever marketing event in South Korea. The event took place in a café in the South Korean … Read More
Global Marketing News – 4th January 2016 India focusing on export ecommerce in 2016 The Indian government is to launch an export ecommerce platform to encourage cross-border ecommerce in the country. The platform will be aimed at Indian B2B companies … Read More
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
Global Marketing News – 15th December 2015 Amazon proves it’s a serious force in Chinese ecommerce Chinese retailers doubled their sales on the ecommerce giant Amazon in 2015. When looking at the US Amazon site, the increase was even more … Read More
Global marketing news – 14 December 2015 Ireland leads in European e-commerce Ireland came top in a recent table released by Eurostat measuring the proportion of turnover companies are making from online sales in different EU markets. Online sales accounted … Read More
Global Marketing News – 11th December 2015 International beats local in Vietnamese ecommerce Foreign online retailers are pushing out local players in the Vietnamese ecommerce market. According to research by the Vietnam Ecommerce Association, the most popular ecommerce sites in … Read More
Global Marketing News – 10th December 2015 Internet influences majority of Brazilian purchases The internet is becoming an increasingly important factor for shoppers in Brazil, according to research by Boston Consulting Group. Despite ecommerce accounting for just 4% of all … Read More
