Global Marketing News – 13th October 2015 Pinterest just got interesting for international marketers The image-based website Pinterest has updated its search algorithm to help users find more local content. When users in certain countries search for a word, they … Read More
Global Marketing News – 12th October 2015 Ted Baker fuels global growth through ecommerce The clothing retailer Ted Baker has seen a staggering 64% increase in its ecommerce sales since it launched sites targeting Australia and Canada. This equated to … Read More
Global Marketing News – 9th October 2015 Yandex looks to Latin America for mobile growth The Russian search giant Yandex has released a smartphone launcher aimed at Android smartphones in Latin America. The launcher, or smartphone interface, recommends new apps … Read More
Global Marketing News – 8th October 2015 Japanese government attempts to cut cross-border ecommerce The Japanese government has introduced a new rule meaning that Japanese consumers must now pay taxes on goods such as music downloads and e-books bought from … Read More
Global Marketing News – 7th October 2015 Google ordered to end monopoly on Android search in Russia The Russian anti-monopoly regulator has ordered Google to unbundle its search app from its Android operating system after being found guilty of “abusing … Read More
Global B2B marketers face a particular set of challenges when planning and delivering online campaigns designed to reach a professional audience around the world. This week, Webcertain TV is joined by Head of Online Marketing in Europe for Iron Mountain, … Read More
Global Marketing News – 8th October 2015 Brazil outranks neighbours in social media stakes Research by comScore has revealed demographic trends for social media use in Brazil. The study found that the majority Brazilian social media users are aged under … Read More
Global Marketing News – 5th October 2015 Entertainment wins digital eyeballs in Canada Entertainment websites are the most popular type of website for Canadian web users to visit at least once a week, according to research by Yahoo Canada. The … Read More
Global Marketing News – 2nd October 2015 Research reveals extent of ad blocking worldwide Research by comScore and Sourcepoint has revealed that ad blocking is far more common in Europe than the US. Ad blocking software stops adverts from appearing … Read More
Global Marketing News – 1st October 2015 Baidu reveals how it will conquer Indonesia The Chinese search giant Baidu has given details on how it intends to conquer the Indonesian market. Last month, the tech company confirmed it would be focussing … Read More
Global Marketing News – 30th September 2015 Personal data requests will hinder online success in Germany Two thirds of German internet users avoid using websites and online services if they ask for personal information, according to research by Bitkom. Germans … Read More
Global Marketing News – 29th September 2015 Microsoft teams up with Baidu to take on China Microsoft has entered into a partnership with Baidu to help boost its Windows software in China. In a softening of relations between the US … Read More
Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, … Read More
Global Marketing News – 28th September 2015 Facebook revealed as key channel for businesses in Africa New data from Facebook has revealed that the majority of users from key African online markets use the social network to interact with small-to-medium … Read More
Global Marketing News – 25th September 2015 Google running out of lives in France The French privacy watchdog the CNIL has said it will impose fines of up to 300,000 Euros, equivalent to around 335,000 US dollars, against Google unless … Read More
