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Digital marketing for global brands

global-marketing-news-6-july-2015

Google Accused Of Delivering “Degraded” Search Results

Global Marketing News – 6th July 2015 Google accused of delivering “degraded” search results A Yelp-sponsored study has accused Google of delivering low quality search results by prioritising its own services over more relevant, high quality alternatives. The study, which … Read More

global-marketing-news-3-june-2015

Alibaba Launches 11 Country-Specific Pavilions

Global Marketing News – 3rd July 2015 Alibaba launches 11 country-specific pavilions Alibaba’s T-Mall Global platform has just launched 11 new country-specific “pavilions”, sections of its site devoted to selling foreign products to Chinese consumers. The new pavilions are for … Read More

global-marketing-news-30-june-2015

Global Brands Improve Facebook ROI In Emerging Markets

Global Marketing News – 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user’s internet speed, location and gender. With over a billion … Read More

global-marketing-news-29-june-2015

Technology Giant Alibaba Sells US Ecommerce Flop

Global Marketing News – 29th June 2015 Technology giant Alibaba sells US ecommerce flop Alibaba has sold its US-based ecommerce site 11 Main to a key American competitor, highlighting the company’s withdrawal from foreign markets as it seeks to solidify … Read More

global-marketing-news-26-june-2015

Google Gives Spanish Start-Ups An Advantage

Global Marketing News – 26th June 2015 Google opens Google Campus Madrid to boost Spanish tech start-ups Google has opened a “Campus” in Madrid. Google Campus Madrid is a space where technology start-ups and entrepreneurs can go to work, network, … Read More

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