On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to … Read More
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network … Read More
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing … Read More
E-commerce brands need to be focusing on Asia for growth, according to eMarketer figures which predict that the region will generate more online sales than any other by 2013. North America has consistently been the leader in B2C e-commerce sales, … Read More
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible … Read More
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier … Read More
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences … Read More
Despite deep global recession, the Chinese economy has largely marched on unimpeded. Recently, however, China has had to face the reality of a cooling domestic economy, and serious concerns have been raised over the downward trajectory that leaves full-year growth on … Read More
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific … Read More
“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. (..) When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will … Read More
This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all … Read More
Whilst some of the big players like Coca-Cola, Visa, McDonalds etc. have truly taken the opportunities available via online media by the throat, I have got just one little nit to pick with the Marketing Team for the London Olympics. … Read More
Following the launch of its new Keyword Checker Tool earlier this week, Majestic SEO has now launched its website in two new languages. Majestic’s web content is now available in French and German, with more languages expected to follow. French … Read More
Despite great efforts from Google, Yandex has stood firm as the undisputed market leader in Russia, holding 60% of search share in Europe’s largest internet market. Yandex’s success is largely attributed to its superior understanding and manipulation of the complex … Read More
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in … Read More
