The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages. Over the course of the day, … Read More
Developers and consumers are only just beginning to see the relevance of apps and their application in everyday life – excuse the pun – not just browsing catalogues or downloading the latest gimmicky talking cat. Apps are beginning to get … Read More
At 16 million users and rapidly growing, India is one of Twitter’s top growth markets. According to Webcertain’s Global Search & Social Report 2012, India is the world’s by distance fastest growing online market when it comes to both internet- … Read More
If I were to ask you what’s the world’s largest and most visited social media platform, what would your answer be? Facebook, right? According to our research at the GlobalWebIndex, that answer would actually be wrong. YouTube is, in fact, … Read More
A recent report by Experian has been released showing the state of the online retail market. The key conclusion is that massive improvements are needed and retailers need to embrace the digital space especially now as the retail space both … Read More
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding … Read More
Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: … Read More
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker … Read More
If you have taken a course in intercultural understanding at some point in your life, chances are you have come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on … Read More
Recently, I attended an intensive three-day course in International PPC at the International SEO School in Barcelona. Admittedly, there may be some vested interest here, but this was hands down one of the best educational experiences I have had in … Read More
Google recently announced the release of its disavow tool yesterday, causing a social buzz in the search community in Australia. The Twitter sphere was going crazy once Matt Cutts released the news on the launch of the new tool by … Read More
The latest addition of the annual Webcertain Global Search and Social Report has been released, sharing insights into the search and social markets in 34 countries across the globe. Produced by international search marketing services provider Webcertain, the report takes … Read More
A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top … Read More
A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below … Read More
There is a new internet browser in town – and it is from Yandex. As the last of the world’s major search companies to launch its own browser, Yandex now joins the likes of Chrome, IE, and Baidu Explorer. A … Read More
