Making sure that the right content is displayed to the right people at the right time is always the objective. For international website owners especially, this is a rather complicated task. The following is far from an exhaustive guide, but it … Read More
In a response to the ever-growing importance of local search, Webcertain has compiled a 45-page report on the global impact of Google Places (now Google+ Local). The exploratory study, which surveyed global marketers in 17 countries worldwide, can now be … Read More
As mobile continues to gain traction, so does the need for marketers to obtain reliable insights into the medium. In a direct response to this, prominent digital advertising bodies have joined forces to size the global mobile advertising market. Global totals (as … Read More
Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and … Read More
Looking at the growth of mobile search in mid-Western Europe over the past year, the UK has been overtaken by Ireland and Denmark as the European country with the largest share of connected search traffic coming from mobiles. Mobile search … Read More
Last week on the SMX conference in Paris we had a keynote discussion and I may have been a little quick when I stated that “Search Marketing in France has a 100% growth potential”. I was not contradicted, however, but … Read More
Russia is Europe’s fastest growing online market, but what exactly is the current state of the Runet? Check out the infographic below for some useful insights:
The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of … Read More
Prior to Lee Mancini’s presentation on Search & Social in the Middle East at the International Search Summit in London, he proclaimed in a post here on our blog: “There is no greater evidence of the growth of digital in … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
A couple of weeks back, leading Chinese search engine, Baidu, unveiled its Foxconn-made smartphone which is powered by its proprietary OS called Cloud. Priced at just $160 – about five times less than the cost of an iPhone in China … Read More
When looking at some of the initiatives launched by the major global search engines over the past year, it quickly becomes evident that local is a top priority going forward. In September 2011, Yandex launched its search engine in Turkey … Read More
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week … Read More
Rakuten, who is one of Japan’s biggest and most successful e-commerce companies announced that they invested US$100 million to Pinterest. In recent years, Rakuten has been aiming to replicate their success in Japan in the global market. They have aquired … Read More
Today, Friday, Facebook’s stock starts trading. Public demand is expected to explode and at its initial offering price of $38 a share, the social media giant is now worth more than established heavyweights Disney and Kraft, notes Business Insider. Analysts … Read More
