Today, Friday, Facebook’s stock starts trading. Public demand is expected to explode and at its initial offering price of $38 a share, the social media giant is now worth more than established heavyweights Disney and Kraft, notes Business Insider. Analysts … Read More
New tips from ISS London, as promised in my post yesterday: 1. Think global, act local Lisa Myers did a presentation on Google Places from a global perspective. Google Places now operates in over 100 countries and local results have … Read More
This week’s International Search Summit in London brought many interesting search and social media marketing topics to the table. Over the next couple of days key takeaways from the summit will be posted here on Multilingual Search, so stay tuned. … Read More
Yandex, Russia’s leading search engine, recently disclosed its Q1 2012 financial results. Results exceeded analyst expectations, with revenues up 51 percent to $200.3 million, and net income up 53 percent to $43 million. Surely, such figures would make most company … Read More
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing … Read More
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead … Read More
In an article published this week, Diane Mermigas stated that “Facebook’s developing social search framework will be a catalyst for redefining and monetizing mobile, unleashing a torrent of new revenue and value that eventually will make its $100 billion IPO … Read More
It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online … Read More
One would think that an activity worth millions of euros would have an established name after 10+ years in service, right? So, most people agree that you can call the general business activity “Search Engine Marketing” or shorter just “Search … Read More
With more than 513 million internet users, according to the 29th Statistical Report on Internet Development in China by the CNNIC, China is by far the world’s largest online market. Although already being the undisputed global champion in terms of … Read More
Two weeks ago, I had the pleasure of attending the International Search Summit in Munich. One of the sessions was held by Managing Director of Yandex Europe, Bernard Lukey, who provided insights into the online Russian marketplace and, needless to … Read More
The year 2011 was a good year for search engine marketing. As content became the king, some real impressive search engine optimized websites were developed. Many small and big players around the globe also poured into the domain of search … Read More
The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier … Read More
Social Media Examiner recently released its 4th annual Social Media Marketing Report. The 42-page report sets out to uncover the “who, what, where, when and why” of social media marketing based on more than 3,800 responses from marketers across different … Read More
In my last post here on Multilingual Search I listed 10 brief takeaways from ISS Munich. At the summit, Senior Strategy Consultant at the GlobalWebIndex, Brett Petersen, presented some of the key findings from the company’s sixth wave of research … Read More
