Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Weibo To Abolish 140 Character Limit

Global Marketing News – 25th January 2016 Weibo to abolish 140 character limit The leading Chinese social network Weibo has announced that it will be abolishing its 140 character limit. Weibo is one of the most popular social networks in … Read More


Cash Is King In World Of Indian Ecommerce

Global Marketing News – 20th January 2016 Cash is king in world of Indian ecommerce The ecommerce giant Amazon has revealed that around half of its customers in India use the cash-on-delivery payment option. This is largely due to the … Read More


EU Data Protection Laws And Penalties Get Tougher

Global Marketing News – 12th January 2016 EU data protection laws and penalties get tougher The EU has finalised its new General Data Protection Regulations (GDPR) after years of negotiations and planning. The regulations still require approval from the EU … Read More


India Focusing On Export Ecommerce In 2016

Global Marketing News – 4th January 2016 India focusing on export ecommerce in 2016 The Indian government is to launch an export ecommerce platform to encourage cross-border ecommerce in the country. The platform will be aimed at Indian B2B companies … Read More


International Beats Local In Vietnamese Ecommerce

Global Marketing News – 11th December 2015 International beats local in Vietnamese ecommerce Foreign online retailers are pushing out local players in the Vietnamese ecommerce market. According to research by the Vietnam Ecommerce Association, the most popular ecommerce sites in … Read More


Facebook Chooses Asia To Expand Instant Articles

Global Marketing News – 30th November 2015 Facebook chooses Asia to expand Instant Articles It appears that Facebook has chosen Thailand and Vietnam as the next two markets to receive its Instant Articles feature. Instant Articles allows users to publish … Read More


European Ecommerce Industry Needs “Radical Change”

Global Marketing News – 25th November 2015 European ecommerce industry needs “radical change” The founder of one of Europe’s biggest ecommerce sites has said the industry needs “radical change”. Robert Gentz, co-founder of fashion online retailer Zalando, made the comments … Read More


Naver Embarks On Mobile-Only Strategy

Global Marketing News – 20th November 2015 Naver embarks on mobile-only strategy The leading South Korean search company Naver has announced that it will be entering into a mobile-only strategy, pitching it into direct competition with other mobile-based service giants … Read More


Amazon Launchpad Platform To Help UK Start-Ups

Global Marketing News – 17th November 2015 Amazon Launchpad platform to help UK start-ups Amazon has launched an online platform called Amazon Launchpad to help UK start-ups promote their products on the site. Amazon Launchpad will showcase selected products on … Read More