Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More


Naver To Take On The US Video Market

Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was … Read More


Baidu Sees Record Profit Losses In Q2

Global Marketing News – 2nd August 2016 Baidu sees record profit losses in Q2 The Chinese search engine Baidu has reported a substantial drop in profits for the second quarter of 2016. The company reported a 34.1% drop in profit … Read More


Amazon To Test Drone Deliveries In UK

Global Marketing News – 28th July 2016 Amazon to test drone deliveries in UK The British government is working with the online retail giant Amazon to begin the testing of drone delivery services in the country. Although Amazon is paying … Read More


Facebook Messenger Reaches 1 Billion Users

Global Marketing News – 25th July 2016 Facebook Messenger reaches 1 billion users Facebook Messenger has reached the impressive milestone of one billion users this month. Five years after its launch, the app has become just the third mobile app to … Read More


Thousands Of Manufacturers Impede European Ecommerce

Global Marketing News – 15th July 2016 Thousands Of Manufacturers Impede European Ecommerce Research by the German Federal Association of Ecommerce (BVOH) has found that 2,000 manufacturers are impeding European ecommerce by imposing restrictions on online retailers who want to … Read More


Use Spanglish When Targeting US Hispanics

Global Marketing News – 7th July 2016 Use Spanglish when targeting US Hispanics Research by Culturati and Nielsen has investigated how best to target US Hispanics online. It found that ads that used “Spanglish” – a mixture of Spanish and … Read More