Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Programmatic Advertising Surges Ahead In Europe

Global Marketing News – 22nd September 2016 Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in … Read More


EU Drafts New Copyright & Communication Laws

Global Marketing News – 19th September 2016 The EU has proposed new copyright and communications laws, LinkedIn has launched a special version of its mobile website in India, and Twitter has launched several smart TV apps. Visit to watch the full bulletin or … Read More


International Ad Spending Set To Grow

Global Marketing News – 14th September 2016 The international advertising industry is set to see more growth. As of the 26th September 2016, the .shop domain will be available to everyone. And The Financial Times has begun distributing to the … Read More


Ad Blocking Reaches Record Levels Worldwide

Global Marketing News – 9th September 2016 A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of … Read More


Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More


Naver To Take On The US Video Market

Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was … Read More


Baidu Sees Record Profit Losses In Q2

Global Marketing News – 2nd August 2016 Baidu sees record profit losses in Q2 The Chinese search engine Baidu has reported a substantial drop in profits for the second quarter of 2016. The company reported a 34.1% drop in profit … Read More


Amazon To Test Drone Deliveries In UK

Global Marketing News – 28th July 2016 Amazon to test drone deliveries in UK The British government is working with the online retail giant Amazon to begin the testing of drone delivery services in the country. Although Amazon is paying … Read More


Facebook Messenger Reaches 1 Billion Users

Global Marketing News – 25th July 2016 Facebook Messenger reaches 1 billion users Facebook Messenger has reached the impressive milestone of one billion users this month. Five years after its launch, the app has become just the third mobile app to … Read More