Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

YouTube Ads More Effective Than TV Ads

Global Marketing News – 25th April 2016 YouTube ads more effective than TV ads Google has announced the findings of its analysis of television advertising campaigns. Matt Brittin, Google’s top European-executive, has revealed that the data taken from eight countries … Read More


Facebook Advert Engagement Hotspots Revealed

Global Marketing News – 20th April 2016 Facebook advert engagement hotspots revealed Research by Nanigans has revealed that India and South East Asia have a higher Facebook advert engagement rate than the Asia-Pacific average. The average click-through rate for Facebook … Read More


EU Advances Its Investigation Into Google

Global Marketing News – 7th April 2016 EU advances its investigation into Google The European Commissioner Margrethe Vestager has said that the Commission is “advancing” its investigation into Google’s Android operating system and AdSense advertising service. The European Commission has … Read More


Research Reveals Biggest Digital Growers And Slowers

Global Marketing News – 4th April 2016 Research reveals biggest digital growers and slowers Researchers from Tufts University have revealed which countries’ digital economies are growing the fastest. It measured countries’ digital economies based on supply-side factors, demand-side factors, innovations … Read More


The Problem Of Geo-Blocking In Europe

Global Marketing News –30th March 2016 The problem of geo-blocking in Europe Research by the European Commission has revealed that geo-blocking is a common problem in Europe. Geo-blocking is where a website stops internet users from certain countries from accessing … Read More


Google Faces Further Blow In Europe

Global Marketing News – 29th February 2016 Google faces further blow in Europe France has announced that it wants Google to pay 1.6 billion Euros, equivalent to 1.76 billion US dollars, in back taxes. Google stands accused of using legal … Read More