Adding to some of the educating posts from Gemma Birch on Video Marketing, my post today is about Google’s evolution of Google Adwords model into rich media: video PPC. Back in 2009, Google introduced the AdWords New Ad Formats Initiative . The goal was to generate relevant ads and volume.
taken from http://www.searchalliance.com/europe/en/home The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help
Following up on last week’s Google search algorithm update, Sitrix benchmarked a range of websites analysing how their organic ranking was affected… In order to do so, Sitrix created the Sistrix Visibility Index which is calculated using the traffic on keywords, ranking and CTR on SERPs position. Sitrix’ Johannes Beus
Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs. The updated functionality will be rolled across the English language search engines when a user is logged in his or her Google mail account. This is not a new feature for
Search Engine Marketing industry web statistics key reference comScore’s recently issued its ‘2010 U.S. Digital Year in Review’ report comScore chairman Gian Fulgoni says ‘2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for
French Internet pioneer Jacques Antoine Granjon, founder of Ventre-privee.com, has now set up alongside with Xavier Niel, Marc Simoncini – a.k.a Mr Meetic – & Alain Malvoisin the Ecole Européenne des Métiers de l’Internet (EEMI) – Internet Trade European School: http://www.eemi.com/ . This is a private school set to kick
Médiamétrie has just released for the second time the number of mobile internet users in France in 2010. The figures represent traffic on websites, portals and apps from a mobile phone. France’s 2010 last quarter – Q4 2010 – accounts for 43.4million internet users of which 15.5million use their mobile
In October 2011, Google launched Google Boost in order to tackle the SME advertising market. It is, of course, not the first try from Google at this, if you remember previous attempts such as Jumpstart, GBBO and current Adwords Vouchers up to 500 €uro. So what is Google Boost? Google
Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel. You need to market a service, a product or even yourself worldwide? Well don’t go too far, don’t wreck your head, be creative with a PPC platform with
According to yesterday’s Le Figaro article, companies advertising online will have to pay a tax – the infamous ‘Google Tax’ – equalling 1% of the yearly ad spend from January 1st 2011. This tax creation was proposed by french ‘député’ Philippe Marini who also requested to tax french companies e-commerce