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Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.

Entertainment Wins Digital Eyeballs In Canada

Global Marketing News – 5th October 2015 Entertainment wins digital eyeballs in Canada Entertainment websites are the most popular type of website for Canadian web users to visit at least once a week, according to research by Yahoo Canada. The … Read More


Baidu To Leave The USA

Global Marketing News – 23rd September 2015 Baidu to leave the USA The Chinese search engine Baidu is considering leaving the US stock market in order to focus its attention purely on the Chinese market. Baidu first appeared on the … Read More


China Excluded From Rocket Internet’s Asian Expansion

Global Marketing News – 18th September 2015 China excluded from Rocket Internet’s Asian expansion Rocket Internet has pledged to create a new business every three months in Asia, but is purposefully avoiding China. Rocket Internet is famous for helping to … Read More


Yandex targets China to drive growth

Global marketing news – 15 September 2015 Yandex targets China to drive growth The Russian search engine Yandex has opened an office in Shanghai. It does npt plan to take on local giant Baidu in the Chinese search engine market … Read More


India and Indonesia Targeted for Baidu Expansion

Global Marketing News – 11th September 2015 India and Indonesia targeted for Baidu expansion The Chinese search giant Baidu is looking to expand into India and Indonesia. Baidu has selected these countries due to their rapidly increasing smartphone populations, as … Read More


Google Fights Back Against EU Charges

Global Marketing News – 1st September 2015 Google fights back against EU charges Google has filed a formal response to EU allegations of anti-competitive behaviours. Google stands accused of deploying tactics to boost the ranking of its own Google Shopping … Read More


TV Series Key To Success In Chinese Marketing

Global Marketing News – 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming … Read More


Global Retailer Launches Own Social Network

Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share … Read More


Ecommerce Sites Damage Profits With Poor Global User Experience

Global Marketing News – 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness … Read More


Facebook Launches Indian Ecommerce Website

Global Marketing News – 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the … Read More