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Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

Google Fights Back Against EU Charges

Global Marketing News – 1st September 2015 Google fights back against EU charges Google has filed a formal response to EU allegations of anti-competitive behaviours. Google stands accused of deploying tactics to boost the ranking of its own Google Shopping … Read More


TV Series Key To Success In Chinese Marketing

Global Marketing News – 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming … Read More


Global Retailer Launches Own Social Network

Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share … Read More


Ecommerce Sites Damage Profits With Poor Global User Experience

Global Marketing News – 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness … Read More


Facebook Launches Indian Ecommerce Website

Global Marketing News – 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the … Read More


E-commerce gets easier in Russia with Yandex Delivery

Global marketing news – 3 August 2015 E-commerce gets easier in Russia with Yandex Delivery The Russian search giant Yandex has launched its own delivery service. Yandex.Delivery will help Moscow-based e-commerce stores deliver items to other regions in Russia. Delivery … Read More

global marketing news 28 july 2015 slow internet speed

Slow page load speeds limit international success

Global marketing news – 28 July 2015 Slow page load speeds limit international success Businesses targeting international markets are putting their performance at risk by having slow loading speeds, research has suggested. A report from Nielsen has revealed that 47% … Read More

global marketing news 22 july 2015 google

Google Profits Dented By Global Exchange Rates

Global Marketing News – 22nd July 2015 Google profits dented by global exchange rates Google’s quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion … Read More

global marketing news 16 july 2015 google play bans vkontakte

VKontakte App Banned From Google Play Store

Global Marketing News – 16th July 2015 VKontakte app banned from Google Play app store VKontakte’s app has been removed from the Google Play app store. VKontakte is Russia’s most popular social network, with 85 million users, out of a … Read More


Google Accused Of Delivering “Degraded” Search Results

Global Marketing News – 6th July 2015 Google accused of delivering “degraded” search results A Yelp-sponsored study has accused Google of delivering low quality search results by prioritising its own services over more relevant, high quality alternatives. The study, which … Read More


Global Brands Improve Facebook ROI In Emerging Markets

Global Marketing News – 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user’s internet speed, location and gender. With over a billion … Read More