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Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.

Global Retailer Launches Own Social Network

Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share … Read More


Ecommerce Sites Damage Profits With Poor Global User Experience

Global Marketing News – 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness … Read More


Facebook Launches Indian Ecommerce Website

Global Marketing News – 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the … Read More


E-commerce gets easier in Russia with Yandex Delivery

Global marketing news – 3 August 2015 E-commerce gets easier in Russia with Yandex Delivery The Russian search giant Yandex has launched its own delivery service. Yandex.Delivery will help Moscow-based e-commerce stores deliver items to other regions in Russia. Delivery … Read More

global marketing news 28 july 2015 slow internet speed

Slow page load speeds limit international success

Global marketing news – 28 July 2015 Slow page load speeds limit international success Businesses targeting international markets are putting their performance at risk by having slow loading speeds, research has suggested. A report from Nielsen has revealed that 47% … Read More

global marketing news 22 july 2015 google

Google Profits Dented By Global Exchange Rates

Global Marketing News – 22nd July 2015 Google profits dented by global exchange rates Google’s quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion … Read More

global marketing news 16 july 2015 google play bans vkontakte

VKontakte App Banned From Google Play Store

Global Marketing News – 16th July 2015 VKontakte app banned from Google Play app store VKontakte’s app has been removed from the Google Play app store. VKontakte is Russia’s most popular social network, with 85 million users, out of a … Read More


Google Accused Of Delivering “Degraded” Search Results

Global Marketing News – 6th July 2015 Google accused of delivering “degraded” search results A Yelp-sponsored study has accused Google of delivering low quality search results by prioritising its own services over more relevant, high quality alternatives. The study, which … Read More


Global Brands Improve Facebook ROI In Emerging Markets

Global Marketing News – 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user’s internet speed, location and gender. With over a billion … Read More


Baidu’s iQiyi To Acquire 1,000 Hollywood Titles

Global Marketing News – 24th June 2015 Baidu’s iQiyi to acquire 1,000 Hollywood titles Baidu is to head to Hollywood, thanks to its video streaming subsidiary, iQiyi. The service hit five million subscribers in June, an increase of 765% from … Read More


France Threatens Google With Sanctions

Global Marketing News – 18th June 2015 France threatens Google with sanctions The data privacy watchdog in France, the CNIL, has ordered Google to remove links from all of its domains under the “EU right to be forgotten” law. The … Read More


Yahoo Japan Enters Partnership With Alibaba

Global Marketing News – 12th June 2015 Yahoo Japan enters partnership with Alibaba Yahoo Japan has announced that it will be entering into a partnership with the Chinese ecommerce giant Alibaba later this summer. The deal will make it cheaper … Read More