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Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

Luxury retailer to capitalise on European e-commerce growth

Global marketing news – 9 February 2016 Luxury retailer Michael Kors to capitalise on European e-commerce growth The luxury fashion retailer Michael Kors has announced that it is going to expand its online presence internationally. It currently operates e-commerce websites … Read More


Mobile Trumps Desktop In UK Online Retail

Global Marketing News – 1st February 2016 Mobile trumps desktop in UK online retail Research by SimilarWeb has revealed that a staggering 65% of UK online retail traffic came from mobile phones last year. The sites with the biggest proportions … Read More


780 Million Bad Adverts Removed By Google In 2015

Global Marketing News – 27th January 2016 780 million bad adverts removed by Google in 2015 Google has revealed that it removed 780 million “bad” adverts globally last year. Adverts were removed if they promoted counterfeit products, used deceptive tactics … Read More


Start-Ups Get A Rocket Fuelled Boost With New Fund

Global Marketing News – 22nd January 2016 Start-ups get a rocket fuelled boost with new fund Rocket Internet has launched a new fund worth 420 million US dollars. Rocket Internet is famous for helping to launch internet-related companies in new … Read More


Has Baidu Been Cheating Users For Profit?

Global Marketing News – 19th January 2016 Has Baidu been cheating users for profit? The Chinese internet giant Baidu is coming under intense criticism from furious users following the revelation that the company has been profiting from giving incorrect or … Read More


Netflix Already In Trouble After Global Expansion

Global Marketing News – 14th January 2016 Netflix already in trouble after global expansion Just one week after Netflix embarked on a massive international expansion plan, launching in 130 new countries, it has hit a stumbling block in one country. … Read More


Netflix Undergoes Massive International Expansion

Global Marketing News – 11th January 2016 Netflix undergoes massive international expansion The online TV company Netflix has just embarked on a massive international expansion plan. It has launched in 130 new countries worldwide, taking the total number of countries … Read More


Advice To Exporters: Focus On Africa, Not China

Global Marketing News – 6th January 2016 Advice to exporters: Focus on Africa, not China Director General of the Institute of Export, Lesley Batchelor OBE, says businesses should consider exporting to Africa, rather than focusing on markets such as China. … Read More


Ireland leads in European e-commerce

Global marketing news – 14 December 2015 Ireland leads in European e-commerce Ireland came top in a recent table released by Eurostat measuring the proportion of turnover companies are making from online sales in different EU markets. Online sales accounted … Read More


Alibaba Opens Offices In France And Germany

Global Marketing News – 4th December 2015 Alibaba opens offices in France and Germany The Chinese ecommerce giant Alibaba is to open offices in France and Germany. It aims to encourage more French and German businesses of all sizes to … Read More


German Court Gives Website Blocking Powers To ISPs

Global Marketing News – 1st December 2015 German court gives website blocking powers to ISPs A German court has ruled that the blocking of websites is permissible in certain circumstances. The ruling said that internet providers are obliged to block … Read More


India to surpass US for internet penetration

Global marketing news – 23 November 2015 India to surpass US for internet penetration The internet population of India is set to hit 402 million next month, overtaking the internet population of the US for the first time ever. It … Read More