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Gemma Houghton

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Mobile search: Go local to succeed globally

As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding … Read More

Majestic SEO adds new languages to website

Following the launch of its new Keyword Checker Tool earlier this week, Majestic SEO has now launched its website in two new languages. Majestic’s web content is now available in French and German, with more languages expected to follow. French … Read More

Yandex faces Google role reversal in Turkey

Despite great efforts from Google, Yandex has stood firm as the undisputed market leader in Russia, holding 60% of search share in Europe’s largest internet market. Yandex’s success is largely attributed to its superior understanding and manipulation of the complex … Read More

Twitter Rolls Out Advertising Solutions Globally

Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and … Read More