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Gemma Houghton

Gemma Houghton

Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Use Your Users' Language – And Use It Well!

Shari Thurow, founder and SEO Director of Omni Marketing Interactive is recognised as the leading expert on search engine friendly design and has authored three books about web design and usability. She speaks at events around the world, sharing her … Read More

SEMMY Awards finalists announced

Voting is now open for the 2010 SEMMY awards, which recognise the excellent content created by search marketers. There are 17 categories including SEO, PPC, Social Media and Link Building and the nominees in each have now been reduced to … Read More

Is Facebook a Global threat to Google?

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While … Read More

Lee Odden visits WebCertain

On a recent trip to the UK, US search marketer and prolific blogger Lee Odden visited the WebCertain offices and the team took the opportunity to get his thoughts on a range of search and Social Media topics.

Here are some of the questions WebCertain posed, along with Lee’s answers.. … Read More

New directions in multilingual information access

Via the SIGIR FORUM comes this 2006 SIGIR Report that examines current issues and the future of multilingual information access (MLIA) . The report does a critical review of The Quaero Project and similar initiatives. Six sessions and multilingual participants … Read More

WordReference Verb Conjugator (Beta)

WordReference Verb Conjugator (Beta) While looking for an appropriate spanish translation for “information retrieval”, I came across WordReference Verb Conjugator tool. It’s a great tool. It might be an old news but is new to me. A search for “buscar” … Read More

Convera Adds multilingual search capabilities to excalibur

According to Datamonitor, Convera is adding multilingual search capabilities to their technology. Essentially they are using Paris-based Temis’s XeLDA engine into Convera’s Excalibur platform, an indexing and categorization technology. This will include support to the following languages: French German Spanish … Read More