Nokia’s Digital Strategy Manager Steve Capone will be speaking on “How to run a global SEM business” at the International Search Summit on 13 May in London. The session will consider various models for managing international search campaigns, from the … Read More
European search marketing expert Bas van den Beld will be speaking on “Trends and Tips on Mobile in Europe” at the International Search Summit in London. Bas currently runs State of Search, is a regular contributor to sites such as … Read More
WebCertain has announced that it will host an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will take place on the pre-conference day, Monday 7th June. There is a great synergy between … Read More
The next International Search Summit will take place on 13th May, 2010 at a new venue, The Barbican in London. The speakers and the agenda are yet to be confirmed, but the event will once again focus on issues and … Read More
Managing Websites Across Multiple Markets David Sowerby – Straker Software The internet community is changing – major changes are under way forces driving the global economy have shifted must focus on international – moving into new markets The web is … Read More
How to Target Key Latin American Markets Ana Leckenby – WebCertain Spanish and Portuguese speaking countries total more than 200 million worldwide – an interesting audience. There are a number of economies that have survived difficult times – for example … Read More
Kristjan Mar Hauksson – Nordic eMarketingGround rules no distribution of the same text to multiple locations re-write to two or three versions write it short and scalable do not spam it with links 2 or 3 at the most Try … Read More
This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking. Which is the best link ? From a … Read More
There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with: Team Build your global team Linguistic Maximize your content and keywords Infrastructure Offers scaling opportunities INFRASTRUCTUE many countries and languages are a challenge … Read More
Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place. The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up … Read More
It’s nearly time for the next International Search Summit hosted by WebCertain – this time with a focus on international SEO strategies. Visit the International Search Summit website for full details of the speakers, who include Bill Hunt, Massimo Burgio, … Read More
Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market. … Read More
Have introduced a platform (with toolbar) called LIFESTREAM Develop a platform to create and extend community distribute content control brand programming player advertising monetize sell and serve advertising ICQ Numbers 42 Million users 13 Million daily users 1.1 billion instant messages per day users spend 5 hrs per day Socialthing.com – in private … Read More
Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.
Anne Presents FaceBook numbers $ 419 M invested spending $ 20 M/month more than 50% of members are over 25 women over 55 are the fastest growing segment Linked in is big Twitter is active, FaceBook id Huge (will refer to FaceBook as FB) Has created a $ 500 M market for application developers Now FB has approx. … Read More
