As a board member of SEMPO, the Search Engine Marketing Association and a multilingual internet marketer, I need to weigh in on many things when I consult my clients and one of them is what search engine to choose to … Read More
I have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as “must try now” tools. Among them was a tool based on the data from a WordPress … Read More
As the internet becomes more ‘international’ each day, will the ability to hold onto one’s national language increase or decrease over time? And how would a nation be able to track this? One possible solution may be to track how … Read More
On October 6th, the Bell Harbor Conference Center in Seattle will host the the firstInternational Search Summit in North America – but what is special about this event and why should people attend? Michael Bonfils, CEO of WebCertain US and … Read More
This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and Twitter, … Read More
International link building, duplicate content in multiple languages and geo-selection are just some of the topics discussed by Webcertain’s Andy Atkins-Krüger, when he spoke to SearchEngineWatch at SES London in February. Andy’s key points from the interview are summarised below … Read More
Whenever the topic of “international SEO” is discussed, one of the very first subjects people want to learn and talk about is which domains to use and how to structure a website at the very top level. In other words, … Read More
Hurrah, the UK economy is out of recession. Boo, the UK economy is recovering so weakly from the global recession that it may be some time before things truly start to get better. Conclusion? Many experts say that Britain – … Read More
Because of what I do – specialising in international and multilingual search that is – for years people have been explaining to me the importance of the ‘semantic web’ and that I should be getting involved. Many thought it had … Read More
Google announced at SMX East in New York this week that the canonical tag is to be expanded by the end of this year. The canonical tag is basically a tool for telling Google that pages with identical content should … Read More
Finally my presentation … I gave an overview on how to establish a multilingual international presence with a blog. I, like Multi-Lingual Search, use WordPress and based my presentation on that platform. There is a paper I wrote with tips … Read More
Dixon Jones – Receptional Getting indexed is the easy bit – problems arise when you start building brand – 3 elements are central to your placement query site links Now that links are imperative problems arise on how to interpret … Read More
Kristjan Mar Hauksson – Nordic eMarketing Technical issues can kill your website – missed opportunities. In many cases CMS is at the base of the problem. People are more likely to click on URLs that are READABLE (transparent and understandable) … Read More
Eyal Haik – WebCertain 45 companies out of 100 were examined – many of them have little global web presence. There was an inconsistent approach to implementation (for examp on the TLDs) Scorese ranged from 23 to 78% – a … Read More
Vanessa Fox over at SearchEngineLand describes a new feature in Google Webmaster Central which allows you to set the geographic preference of your website. One of the main issues for people new to multilingual marketing is how to set up … Read More
