From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, … Read More
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South … Read More
Since China has replaced Japan as the second largest economy, and the continued appreciation of Chinese Yuan (CNY), the Chinese market is getting more attention than ever. For international businesses to reach Chinese customers, the optimisation of their Chinese websites … Read More
When reading German SEO blogs and forums, few questions are as frequently recurring as the issue of umlauts and how to deal with them when optimising webpages. Umlauts are special characters in the German language that are not part of … Read More
The topic which, without fail, raises the most questions at all International Search Summit events is geo-targeting. Ensuring that every visitor to your site sees content that is relevant and appropriate for them, in its context and language, is at … Read More
Content marketing has become key to successful marketing as the internet is increasingly present in our everyday lives. It is a powerful tool whether it’s for sales, brand awareness, social presence or increasing the significance of your website in the … Read More
Unless you’ve been hiding behind a supersize rock for the past year, you will no doubt have heard the phrase “entity search”. But what the freak is entity search, and how do you make it work for your international SEO … Read More
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the … Read More
Anyone who works with German SEO will know that the German language presents some special challenges. There is capitalisation of nouns, umlauts, cases and a variety of prepositions. And then there are compound nouns. Being the special darlings of the … Read More
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication … Read More
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
Well, it is the beginning of yet another year and we have seen plenty of changes in the SEO world throughout 2013 including Penguin and Panda updates, the domain crowding release, the rise and rise of mobile search and, very … Read More
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say … Read More
So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds … Read More
