Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication … Read More
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
Well, it is the beginning of yet another year and we have seen plenty of changes in the SEO world throughout 2013 including Penguin and Panda updates, the domain crowding release, the rise and rise of mobile search and, very … Read More
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say … Read More
So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds … Read More
Achieving high rankings in organic search results is important but it is only a part of the success because the result still has to get clicked on. Google uses many factors to rank web pages but once they are ranked … Read More
When Google launched its keyword planner tool, the whole online marketing world crumbled… I read some great posts about what the new tool does and what it no longer does. I also saw some good comparison tables for both PPC … Read More
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide … Read More
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are … Read More
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers … Read More
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many … Read More
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify … Read More
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing … Read More
It sounds like something from a health ad. “1 in 3 will be affected by duplication at some point in their lives.” There is no doubt that all SEOs have had to look at duplication and its impact in some … Read More
