If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, … Read More
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% … Read More
At a time when user experience is in the spotlight of search engine optimisation, and search engines’ algorithms and systems are AI-powered, SEO content optimisation practices should be focused on really understanding what users need and providing quality and valuable … Read More
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you … Read More
A website migration is one of the most complex projects your website can undergo. From the sheer number of teams and stakeholders typically involved, to the technical complexities, things can very easily go wrong if mistakes are made and proper … Read More
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! … Read More
Introduction In order to fully understand how on-page optimisation can improve your website’s global performance, you need to begin by understanding how the search results work and how search engines and on-page optimisation have changed over time. Over the years, … Read More
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters … Read More
SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept … Read More
Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international … Read More
This blog post was updated on 5 May 2024. With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of … Read More
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. … Read More
International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer. Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be … Read More
Are you responsible for your brand’s website? Want to make sure you are as visible as possible online? Ever wished you could ask those tricky SEO questions to someone who actually knows the answers? Yes? Then you are in luck! … Read More
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web … Read More
