SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept … Read More
Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international … Read More
With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context … Read More
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. … Read More
International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer. Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be … Read More
Are you responsible for your brand’s website? Want to make sure you are as visible as possible online? Ever wished you could ask those tricky SEO questions to someone who actually knows the answers? Yes? Then you are in luck! … Read More
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web … Read More
When it comes to boosting the visibility of your website online, two important tools in any digital marketer’s arsenal are keywords and content. These are at the core of your web presence – and the way you use them can … Read More
Nowadays, if you want to expand your business across borders, having an international digital marketing strategy is key. One vital part of digital marketing is search engine optimisation (SEO). But international SEO can feel like a challenge, especially if you … Read More
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Kyle Roof, the inventor of PageOptimizer Pro and Lead SEO at High Voltage SEO, will be one of the speakers. He will be giving … Read More
It has never been more important to optimise your website pages for speed. After all, faster page speeds mean a better user experience, higher rankings in the search results, and improved conversion rates. With that in mind, if page speed … Read More
When you think about SEO and search engine advertising, chances are that you immediately think of Google. Even though you know other search engines exist, they probably do not cross your mind. But could that be a costly mistake? Depending … Read More
Every year, the same question pops up: Is SEO still a good investment? And, every year, the answer is the same: Yes! In fact, according to research by BrightEdge, in 2021, SEO is more important than ever, with 53% of … Read More
Core Web Vitals are a set of metrics that measure a website’s loading, interactivity and visual stability. In combination with other components relating to website security and user friendliness, these metrics will make up a set of signals called “page … Read More
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it … Read More
