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South Korea

3 tips for digital marketing in South Korea

South Korea is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely … Read More

6 markets with an unexpected top social network

When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these … Read More

How to win at social media on Naver

This blog post was updated on 21 July 2022. Naver is a popular search engine in South Korea, and a very different one from Google. While Google has a minimalistic style, Naver is full of content, with many different sections … Read More

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The most popular South Korean search engines

(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. … Read More

3 differences between Naver Ad and Google Ads

If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, … Read More

How to succeed with Naver SEO in South Korea

With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South … Read More

Pros and Cons of Naver Search Ads

The pros and cons of working with Naver Ad

Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform … Read More

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